THE BLOG

05
Sep

Think Like A Tourist: Do You See or Notice?

Posted by / blogposts, Innovation, Kate Canada Obregon, Strategy
Photo by opensource.com https://www.flickr.com/photos/opensourceway/4639590640/

Photo by opensource.com
https://www.flickr.com/photos/opensourceway/4639590640/

This summer, we’ve been traveling on our “design pilgrimage” as we call it.

I brought several books on the trip with me to give structure to my thoughts and writing. One was Experiences in Visual Thinking by Robert H. McKim, the classic how-to manual for anyone who wants to sharpen his or her creative visual thinking skills.

These are the methods of approaching any problem or situation using subconscious and conscious types of thinking. Visual thinking is a multifaceted skill and approach to any problem we have to solve on any given day.

We’re all born with the ability to harness our imagination, and we think most of our waking lives, but as McKim sees it, schooling, habits, thinking patterns and work life get in the way. We think broadly and unproductively. We believe the way we think about one situation applies to most other problems or assignments.

When I was a university teaching assistant, we new teachers had several sessions of training to prepare us for working with students and the various ways people think and learn. Most academics are logical and linear thinkers, but that’s merely a slice of the learning personalities in the world.

In one particularly useful session, the trainer was a professor and researcher who used neuroscience in his teaching methods. He said that all of one’s thinking life could be reduced to patterns we used in the grocery store (before Amazon, obviously!). The way we thought and acted on our thoughts in the store was the organizational patterns or thinking blueprint we probably applied to everything else in our lives, including university assignments. Some people are spiral thinkers, he said, they go in the middle and work their way out, with or without a list. Others work from the sides going up and down the aisles.

He gave us this information as a way to help us teach and empathize with students. Everyone uses patterns in their thinking and we apply them to most aspects of our lives. Raising our awareness about the types of thinking, he wanted us to understand that just because someone doesn’t take what we think to be logical notes it doesn’t mean they’re not absorbing and using the lecture content meaningfully.

We approach our design problems in similar ways to our approach to the grocery store and McKim’s tool kit remains valuable for all of us visual solutions people.

The pivot for thinking takes place as we look at our world. Using McKim here, seeing is what most people do; perceiving is what most successful visual thinkers do.

What’s the difference between perceiving and seeing?

Seeing

Seeing is looking at the world and our surroundings as is. We use and apply thinking blueprint and go about our day solving problems or creating solutions. We look at an assignment or problem. We research what others say about it and come up with solutions. It’s practical, efficient and reliable. This is often called deductive thinking. It means you apply general observations about the world to particular problems.

But, seeing as a thinking tools is rarely innovative.

Perceiving

Perceiving, on the other hand, is active with multiple steps and involves all of what McKim calls “operations” in our brains. Here are some key facts about the process of perception:

  • Active and ‘down below.’ Let’s say you are given a creative brief with an assignment. Perceiving would involve looking at the problem, researching and talking to others. Perceiving problem solving means sitting with the assignment and walking away, shifting the process to ‘down below’ into the unconscious layers of brain activity, anfr letting the mind work through the assignment for some time without using the conscious mind.
  • Integrates past ideas. Perceiving blends the past with the new assignment. Let’s say your assignment involves coming up with new ways to drive interest in a company’s new product, say men’s socks. Because you’ve worked on many, many projects with the assignment of driving awareness, you know the tried-and-true steps. But wait, you’ve also seen stellar and creative work done in financial services lately that raised awareness about products, too. While not the same product, they had similar market problems and they tried x, y or z. Integrative thinking brings in other experiments to your problem and sees what works.
  • Connects dissimilar topics. Perceiving is making mental leaps and combining with other areas. Let’s say you have a passion for travel and you read lots about the best surfing in world, which you know is in far-flung places like Taghazout, Morocco, Bundaran, Ireland or Tofino, British Columbia. You know this topic, and you’ve stuffed lots of details in your brain over the years.This “stuff” comes in handy when you are thinking about travel and surf and your sock assignment. You’ve looked at the sales figures, the average consumer and you’ve got a stack in your drawer at home and the office. You realize that connecting the socks that fold easily can be found in the dark easily and are made of breathing micro-fibers with travel and these often unheard-of places could breathe new market life for the socks, and make the client very happy.

That’s perceiving — seeing the world in a new way. Utilizing your brain’s functions and harnessing your creative powers.

So what’s your take on the world around you? Do you see or perceive?

— Kate Canada Obregon

29
Aug

How Danish Design Infuses Into Everyday Life

Posted by / blogposts, Innovation

Scan 2In our last post, we talked about the connections we saw between geography and design thinking. The city of Christiana in the middle of Copenhagen seems to embody the thinking and problem-solving skills any designer needs. It functions as a mini-city and its early founders wanted to experiment with the best way to combine design and urban planning with living off the grid. At least the 1970s version of off the grid.

 In this post, we’re going to pare down our thinking and talk about Danish Design. Specifically, how their design thinking is infused with their art and how they spend their days.

 The ingredient in their version of design thinking seems to be empathy.

Empathetic design is not just decoration. It’s a powerfully blended combination of art and purpose, beauty and functionality. It’s an orchestration, a deep understanding of how people interact with their worlds; how the body best sits in a chair, how lighting best distributes in a room and how toys stimulate the brain.

On a less grand scale, design thinking infuses Scandinavian and Danish Design.

The Danes are renowned designers because they are design thinkers. They invest energy and time into what an object, idea or concept or thing will do for people, how it will interact with people’s everyday lives. How we are drawn to objects and ideas. Design in this way is problem-solving and empathy. Whether it’s a chair, lamp, clothes, art, buildings, machinery and technology—the problem-solver designer wants to make our lives better, more comfortable and interesting.

 

Poul Henningsen's PH Artichoke Light

Poul Henningsen’s PH Artichoke Light

The iconic Danish chairs or lighting that we love here in the States could have been made less beautiful and quirky, but why would we want to settle for a chair that may look good but makes our back hurt by noon? We love these objects because they marry style and function, utility and beauty.

And why not merge style into function and in the process make people happy about sitting in a chair during a long, boring meeting? For the winter light-deprived Danes, the Poul Henningsen’s PH Artichoke gently fractures light into smaller bits that envelope the room in warmth.

From this perspective, design inserts itself into people’s everyday world, quietly and respectfully. Designers want to live with us, so they think about how objects or ideas will burrow into the habits and routines of our lives.

chair

 

 

 

 

lights

 

 

 

 

 

Scan 3

22
Aug

Think Like A Tourist: Deconstructing Danish Design

Posted by / blogposts, Innovation, Uncategorized
The island of Christiana situated in Copenhagen.

The island of Christiana situated in Copenhagen.

We headed out this summer for what call our Oishii design expedition. These trips help us to refresh, shift perspective, and perfect our practice. Around the office we ask everyone to “Think Like A Tourist” and purposeful travel is the best way to realize our recognizably lofty ambitions.

Going out and exploring is not simply about seeing what others are doing, although that’s always useful and fun. These trips are for us, about immersing ourselves in how other cultures think and work and create. So this summer we packed up and headed to Denmark, one of the centers of iconic Scandinavian design.

Design is everywhere in Denmark and Copenhagen; it infuses daily life, and not just architecture, industrial design, furniture or fashion. For well over 300 years, Denmark has been universally recognized for design and craftsmanship. And we are familiar with the modern designs of Bang & Olufsen, Kaare Klint, Arne Jacobsen and the Jans J. Wegner chairs. For us, we wanted to experience and understand the power behind Danish design, and capture thinking in action. We wanted to spend time in Bregade and the Design Museum and wander the city.

It became clear quickly to us that the power of Danish design is what happens before an object becomes physical and real.

Danish design captures a thought process, long before the iconic lamp, chair or building takes shape. Like good design thinkers, Danes create things for people, to use and maybe make their lives better and more comfortable. And fun, too. Perhaps it’s the history of Denmark; they endure long winters with only a sliver of sun, the many fjords and waterways cutting cold into bare skin. This is design thinking, solving our problems with a solution that brings light and air into routines. After all, that is what the best design is, problem solving on a grand and neverending scale.

You see design thinking obviously in architecture and urban planning. One example is a “city” in the middle of Copenhagen called Christiana. It’s not a “city”; it’s more of an urbane modern commune smack dab in the middle of a bustling metropolis. In this “city space” on a fjord, was once a 700-year-old military barracks. The Danish government was in the process of abandoning the property in 1971 when locals quickly marched in. They set up a semi-autonomous city with housing, public services and a public garden and architecture codes. They called in celebrated graffiti artists to paint murals, they set up food markets and industry. Lots of thought and experimentation has gone into all facets of the garrison-city, what the early founders wanted residents to experience.

The flag of Christiana.

The flag of Christiana.

 

 

 

Welcome and well-placed firewood

Welcome and well-placed firewood

Entering the gate into Christiana.

Entering the gate into Christiana.

 

The fjord looking onto the bridge. Note the new architecture emerging in the background.

The fjord looking onto the bridge. Note the new architecture emerging in the background.

 

 

 

A typical “vacation” house on the island. All houses must adhere to strict regulations.

A typical “vacation” house on the island. All houses must adhere to strict regulations.

 

15
Aug

Don’t Put It Off: 6 Tips for Combating Procrastination

Posted by / blogposts
Image courtesy of http://www.whywesuffer.com/

Image courtesy of http://www.whywesuffer.com/

Procrastination can easily be excused as being fueled by our busy lives — but overly-booked schedules, meetings running long and unscheduled check-ins can only explain so much. And time management tools can only help so much. To really address the issue, we need to look deeper than just how much is on our plates. If we really examine what tasks and issues we’re consistently not facing, it’s usually rooted in a deeper issue. While poor time management contributes to the problem, an inability to face fears and manage emotions is really the root of the problem. More than anything, procrastination is about the fear of losing, the fear of guilt, and the fear of making a mistake.

In fact, procrastinators are often so driven by the fear of failure or of not meeting their self-set standards of perfection, that they’d rather be perceived as lacking effort than lacking ability. It’s a self-defeating cycle because they tend to believe deep down that they can’t do the task successfully or don’t deserve the positive outcome that can result.

Combine this with findings that indicate procrastination shares a strong genetic link with impulsivity, and it can start to feel like the issue is out of our hands, but by recognizing when we’re starting to procrastinate and implementing some hard-learned tactics, we can combat this destructive habit.

Break It Down Into Smaller Steps

Even renaming your To Do list can help. Intimidated over the implementing and planning you have to do? Try breaking the task down into more manageable, concrete verbs instead of big, abstract objectives. Or try breaking up the task into smaller segments and doing one a day, for example.

Enforce Deadlines

Set and enforce personal deadlines. As noted above, chopping up tasks into smaller pieces can make the work seem more manageable, but setting deadlines for yourself can improve your ability to complete the task.

Reward Yourself

Rewards — however big or small — can be a great motivator to get stuff done. If we can train our brains to see task completion as a positive experience rather than an overwhelming one, then we can really work toward reducing procrastination. So reward — rather than punish — yourself for achieving a task or goal.

Forgive Yourself

It’s easy to become weighed down by self-doubt before even starting a project, so much so that it becomes even more difficult to begin. But, studies have found that one of the keys to breaking the procrastination cycle is to forgive yourself for past failures or guilt. Otherwise, you’re likely to go down an endless cycle of shame.

Face The Fear

Fear holds us back in many ways, but in business, perhaps none is so strong as the fear of failure. But we’ve seen time and time again that successful people make more mistakes than others. They just never give up hope or stop trying new things. Force yourself to get out of your comfort zone and take action.

Start Now

Ultimately, there’s really no trick to short-circuit your brain. Sometimes, you just have to roll up your sleeves, dig in and get started. Once you take that first step, you’ll be surprised at how much easier the next one is.

 

08
Aug

Anti-Social: When It’s Time to Step Away From Social Media

Posted by / blogposts, Technology
Image courtesy of http://rubiconn.com/

Image courtesy of http://rubiconn.com/

Recently, we touched upon the importance of giving yourself a break from social media as frequent usage is linked to lower productivity levels and even depression. But why is it so hard for us to disconnect?

While we know part of the reason is that gaining positive feedback on social media, such as likes and retweets, activates the area of the brain associated with pleasure, part of our problem may be rooted in the Industrial Revolution.

As the 19th Century economy took shape, machines introduced us to a world where quick, fast and scale were the marked steps to success. Soon, we started thinking of humans as machines, too. And as scientists studied the mind and body, they applied principles from mechanics and business together. Human habits, traits and personalities were “mechanical” including our brain’s workings.

Over the years, that has translated into a society where we no longer give ourselves permission to disconnect, treating an internet sabbatical as a luxury reserved for (some) vacations, while humbly bragging about our need to be tethered to our phones. We have trained ourselves to be always on and always available, often confusing our time spent online for productivity. In fact, as reported by Business Insider, Americans now spend more time on social media sites than any other online activity, including checking email, with 60% of that traffic coming from smartphones and tablets.

And considering the growing number of social media detox programs, from China’s more than 200 hardcore military-style boot camps to a Scottish Island social media-free experiment, taking extreme measures to break this addiction is becoming more and more popular.

And maybe we need it. According to the Badoo-produced study “Social Lives vs. Social Selves,” 39% of Americans spend more time socializing online than in person. While social media can be an incredibly useful tool for keeping up with clients and colleagues, it shouldn’t replace good, old-fashioned face-to-face interactions.

So, what can you do if your job doesn’t allow you to disconnect completely? Well, you can take babysteps.

Establish Social Media Free Time. Maybe it’s during your lunch break, or perhaps you go offline for an hour after dinner, but the more you schedule time to be off (or on) social media, the easier the habit will become to break.

Make Facebook-Free Zones. Maybe you don’t allow yourself to go online when you’re lying in bed or during your morning commute. Whatever part of your life provides you with the most zen space, make that area social-free.

Get Help. No, we’re not saying you’ve got to go to an island for a week, but if you really can’t help yourself, try installing an app or web blocker to help rid you of distractions.

And if all else fails, maybe it’s time to check out one of those boot camps after all.

 

01
Aug

It’s Summer: Daydream!

Posted by / blogposts, Innovation, Strategy

DaydreamSummer months are ideal occasions for creative ideation. As work colleagues go on holiday, and frenzied schedules relax, there are more chances for what I call unstructured creative work — ideation time without overly planned, organized and managed schedules. It’s the time to daydream, wander and to get bored. Yes, that’s right, get bored for a creative purpose.

Creativity — whether in the science, design or agency worlds — demands freedom to play and wander, and our over-scheduled and hectic daily routines don’t leave room for deep, creative work. What we know of as “aha” moments happen because you’ve just connected lots of seemingly unrelated dots that have been steeping in your unconscious over time. Think of it this way: Suddenly, the science exhibit you’re viewing brings to mind the Transformers movie you just saw and that blends with a song you heard a few weeks ago at a party. And, “aha,” seemingly out of nowhere, you came up with the perfect idea for tomorrow morning’s data visualization presentation.

That’s creativity. Taking seemingly unrelated things and combining them together to make something new. The creative process is a complex orchestration and neuroscientists are only beginning to map out the relationship between creativity and the unconscious. We do know that for the most creative and productive minds, incubation takes time and involves several steps and processes.

In a recent article in the Atlantic, researcher Nancy Andreasen studied the most “prolific” writers to see if she could see patterns and processes in highly productive minds. Andreasen found that the most productive creatives ideate, prepare and incubate. In other words, they work, ponder and engage their curiosity and produce. They’ve got room to roam and they use it cleverly.

But, as we understand from experience, the unconscious process and its strengths don’t always fit into standardized work schedules, and, in fact, many people and companies hold negative opinions, judgments and associations with daydreaming, the vital element in the creative incubation process. Sometimes, people are judged as unproductive or lazy when they don’t seem to be hitting a mark; when they aren’t relentlessly “producing” heaps of “things.”

That’s because we live in a culture that defines creativity by metrics and outputs. Fortunately, this notion is changing as pioneers of the unconscious, like neuroscientist Scott Barry Kaufman, are studying the activities of the brain where creativity emerges, and in the process, are challenging conventional notions about daydreaming and slackers who want to take a nap after lunch.

But even as science helps to evolve our understanding and relationship with our generative powers of innovation, convergent thinking and originality is elusive. In the abstract, we love it, admire it and try to fit it into schedules. But in the practical sense, sometimes we just have to give ourselves a little flexibility to go off schedule and zone out with our thoughts for a while. So, take advantage of the long warm days and empty quiet offices, and give yourself some space to ruminate.

It’s summer. Go daydream!

18
Jul

Vacation/Vocation: 5 Tips to Bring Back from Your Summer Break

Posted by / blogposts, Innovation, Strategy
Image courtesy of bookhangoversbb.blogspot.com

Image courtesy of bookhangoversbb.blogspot.com

Summer is in full swing, and that’s got us thinking about beaches and barbecues and made us realize how differently we approach our time off than we do our daily work lives. And maybe we shouldn’t. Whether you’ve already enjoyed a nice long break, are planning a two-week getaway or just a weekend staycation, there are plenty of ways we approach our time off that would be beneficial to bring back to the office. Here’s a look at five ways you can bring your vacation mindset back to the workplace and make it work for you.

1. Digital Detox

According to a recent research project by IAB Real View, 52% of people say they prefer to check their smartphones during downtime rather than be left alone with their thoughts. This figure might sound low for those of us accustomed to reaching for our phones every time we break away from our laptops, but think about the last time you went on vacation. You probably didn’t spend the entire time with your face buried in Facebook. Studies have shown that high social media usage, especially time spent on Facebook, is linked with lower life satisfaction and productivity loss. Need an extra hand weaning yourself off the “Likes”? Sites like 99 Days of Freedom offer a little extra encouragement and structure for those looking to keep their selfies to themselves.

2. Reconnect with Colleagues

Vacation dinners call to mind long, conversation-fueled feasts over good bottles of wine with family and friends. Why not bring that mindset back to the boardroom? No, we’re not saying get tipsy with your CFO, but why not catch up with one of your colleagues over coffee or take your mentor out to a good meal? Researchers recently discovered that our closest living relative, the chimpanzee, actually gets a boost of the “love hormone” oxytocin when they share a meal. Plus, getting out of the office environment, and, if you’re following step 1, leaving your phone in your pocket or purse, allows you to give the other person your undivided attention, helping to force or strengthen important workplace bonds.

3. Seek Out Advice

We’ve looked at the benefits of approaching your own city as an outsider in our Think Like a Tourist series, but going on vacation is a chance to see it in action. When we’re visiting another city, we tend to take recommendations and ask the advice of others; in fact, we will seek it out. Even if we’ve been to a place before, we want a local’s perspective. So, why not do this in your daily life as well? Ask your art director where she’s getting her latest inspiration, or check in with your business development rep to get his insight on a new client. Getting out of your comfort zone can help you see the world, and maybe even do your job, through a new, exciting lens.

4. Recharge Your Mind, Body and Soul

Whether it’s booking a massage or sitting by the beach to read a good book, when we’re on vacation, we always seem to take time for ourselves, doing mood-boosting and stress-relieving activities. We’ve previously talked about how mindful thinking and meditation can give you a cognitive workout and make you a better multi-tasker, but even just taking a 15-minute break to walk outside and get some sunshine can help you better focus on work.

5. The Endless Vacation Day

Doesn’t it seem like we often do more in one day on a vacation than in a week back home? If you’re in another city or country and don’t know when (or if) you’ll be returning, suddenly even the most notorious procrastinators and worst planners are able to prioritize what they really want to see and do to make the day count. Part of this is because negative feelings or perceptions of situations can wipe out our self-control and ability to think and plan clearly. By focusing on things that are important to us, we’re better able to tackle that task, thus boosting our mood to start the next. So, next time you’re feeling like you can’t get it all done, imagine your vacation self and pick the one, two or three most important tasks for you to do today and focus on those.

Just as there are endless ways to spend your vacation, there are endless ways to bring what you’ve learned back home with you. What are your favorite ways to keep your vacation mindset for the rest of the year?

 

11
Jul

Television and The Modern Family Mash-Up

Posted by / blogposts, Kate Canada Obregon, Television & Film
Image courtesy of Hapticgeneration.com

Image courtesy of Hapticgeneration.com

Audiences gravitate towards stories about families because they capture the quirky, imperfect, and often hilarious dynamics of our own lives, and as a content creator, television is uniquely positioned to mirror our changing families and to help audiences navigate what it all means. Only recently, however, has the story been so colorful, and crowded. Here’s a look at how the changes in American families and their continually complicated stories get played out in entertainment.

In the 1950s, the family was viewed as one cohesive functional unit and the need for conformity was a recurring theme in programming. Demographically speaking, television reflected the fact that American households were primarily white, and on TV, white families stood in for other ethnic groups. After World War II, US consumers had more discretionary income and the population was growing. With more money and bigger families, people began moving to the then-new suburbs. Television telegraphed these demographic changes, turning raw data into stories that fueled shows as The Real McCoys, The Donna Reed Show, Bewitched and Father Knows Best.

By the 1970s, the American family had begun a process of dramatic change. Divorce rates doubled, we saw the development of blended families, and the face of the American public was becoming a true melting pot, a multicultural mixture of ethnicities, races and religions under a single American identity. Again, television reflected these changes, now playing off family tension in such popular shows as the ground-breaking All In The Family and its spinoffs Maude, Good Times and The Jeffersons.

Recent demographic changes have further upended American society and culture. We are more diverse than ever, and in a demographic first, immigrant families accounted for the majority of births in 2010. Census data also indicates that there is no longer a “typical” American family as they are headed by divorced, married, single parents, married couples and a rising number of same-sex married and unmarried couples.

This new data reflects our changing attitudes about families and the ways parents and kids should live and love. It is opening up a new canvas on which we can write stories and create meaningful content that is truly modern and celebrates everyone in the household. I have no doubt that television will continue to play a critical role in shaping and depicting family stories and in doing so, attract more audiences.

This is an edited excerpt of Oishii Partner Kate Canada Obregon’s article “Television and The Modern Family Mash-Up,” which appears on Cynopsis Cynsiders. You can read the full text of the article here: http://www.cynopsis.com/cyncity/television-modern-family-mash/

 

30
Jun

What TV Cultural Norms Can We Learn From The World Cup?

Posted by / blogposts, Sports

World CupThe Oishii office has been bustling with World Cup conversations. With staff members from Germany to Mexico to England to Peru, everyone has a story to share; a team and player nuances passionately mapped on the whiteboard.

In a recent NPR program, guest Felix Sanchez raised questions about what he perceived to be the racist or culturally offensive remarks made by Univision game announcers during the World Cup. Sanchez, who champions the Hispanic voice and perspective in media and culture, also raises awareness about the lack of inclusivity in content we consume.

During certain World Cup games, Sanchez argued that the racist and otherwise off-color remarks, such as “morena” and grena,” showed a lack of respect for certain players, and reflected racist perceptions about “dark skinned” peoples. While some audiences may grit their teeth and laugh off the bravado, he pointed out that other audiences might be insulted by such racially charged language. Reactions to Sanchez’s comments have fueled further outcry, forcing him to defend his criticisms:

Again, the issue is not how you have used the word “moreno” and “greña,” but how it was used in the context of this broadcast. Here the sportscaster had been calling all the players by their last names, but when it came to the Afro Latino player, he referred to him by the color of skin and gratuitously focused on his hair, essentially he said: “the black guy with the dreds.” That kind of double standard commentary is not acceptable and at a minimum raises issue of fairness and respect to Afro Latino players, and at a maximum reinforces a classist/racist/ mentality.

We think it’s important to look at the World Cup less as a spectator sport more as a moment of television cultural anthropology. How television, culture and sport are symbolic and real “screens” onto which we can see audience values, tastes, opinions and ideas intersecting and influencing one another. How cultures merge and where conversations happen. The World Cup is a great opportunity to see how television works in very powerful ways. In the United States, television audiences reflect demographic trends. Audiences are increasingly diverse and bring with them their experiences and ideologies. With this diversity comes convergence, and merging is not without its conflicts and happy accidents. Rather than label announcers, perhaps we should embrace the chaos and sit without judging. Observe and truly understand the importance of audiences in the new local-global television scape.

What are your thoughts on Sanchez’s argument? What role / responsibility do you think TV should play in this case?

20
Jun

If You’ve Never Experienced Creative Nirvana, Go See Robert Rodriguez Speak Live

Posted by / blogposts, Innovation, Oishii Creative

Robert RodriguezIf Robert Rodriguez is off your radar and like many, you don’t know what he does, that’s okay. You can look him up now and thank me later. He’s a fearless leader, passionate creative and dedicated family man (similar to our own Oishii Creative Founder, Ish).

Now that I’ve secured my employment, we can continue.

Lucky for you (and me), Oishii was a creative partner for the PromaxBDA Conference this year and of the few speaking engagements I experienced, Robert was one of them.

Here are my favorite quotes:

“Don’t look at what other people are doing. Think of what you’re doing as completely fresh, because if you imitate, you’re dead.”

“If you work creatively, there’s no wrong way.”

“I never stop being creative. I don’t say, ‘okay, time to sit down and come up with ideas.’”

“When you want to do something creative, you have to reduce your list of ‘I’ needs.”

“If you cannot get in a system that already exists, create your own system.”

So here’s my advice: consider hearing Robert speak in person if you ever have an opportunity. The guy is simply an inspiration. It doesn’t matter what industry you work in, he will undoubtedly inspire that creative part of you.

— Carlos Penny, Oishii Head of Business Development

 

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