Oishii and Otis

We recently collaborated with Ovation to help Otis students produce brand ID’s for the network. The challenge offered by Ovation was to test the creativity of students through ID’s that celebrated humanity and accessibility to the arts category. We are providing these next generation of designers access to our facilities and instruction to help get their ID’s broadcast ready, extending the traditional boundaries of the classroom to give them real-world/hands-on experience. We are excited to share their finished work in the coming weeks.


Moore’s Law and Digital Production

Moore’s law states that every two years, technology doubles in power. This principle can be seen in several areas including video production, where for the first time, the worlds of consumer electronics and professional production are colliding. Perhaps the most significant development in bringing top quality video to the masses was Canon’s decision to support video shooting in its prosumer SLRs. This feature means that all the control of photography, including depth-of-field and interchangeable lenses are now available for far less than the tens or even hundreds of thousands of dollars such effects would cost prior.

Companies have sprung up selling accessories to support early adopting professionals. Oishii has itself picked up camera rigs like the one in the video above. It is now possible to shoot many projects faster, better and cheaper than ever before. Part of our philosophy is to constantly watch emerging tools and trends and look for opportunities to bring them to our clients’ projects.