MAKE THE STORY
Our previous blog discussed what we believe to be one of the most overlooked but nevertheless important distinctions between Storytelling and Storymaking for the early stages of the branding process. Today, we’ll continue that conversation as it relates to positioning for start-ups and entrepreneurs.
When thinking about your story and your vision, Oishii typically advises clients to think beyond the ‘what is’— the details of your business plan — and, instead, think about the ‘why’— the core values at the center of your company. The ‘why’ is your essence, the collection of passions and inspirations that animate your mission statement. On a far more practical level, your core values are the bold promise and longevity of your brand, and offer meaningful reason for others to engage with it. You can’t do this any other way.