Best of The Year – Think Like A Tourist: Yurt Style

New Year’s Eve is all about reflection and renewal, so we thought what better theme for our last post of the year than to feature one of our most popular (and favorite) posts from this year — Think Like A Tourist: Yurt Style. So whether you’re yurt is a literal one or symbolic this holiday, we hope it leads you to the creative rejuvenation you’re seeking and inspires you to kick off the New Year with a fresh, open heart and mind.

Think Like A Tourist: Find A Yurt

Creativity often flows through us and into our projects, campaigns and ideas. Part mystery and part an ability to focus intensely, creativity in popular consciousness remains a murky mystery to most. We may not know what creativity is exactly, but we do know we want it.

Neuroscience continues to pull apart what was once the mythical and peculiar brain activity of ideation, imagination, and creation. Early results suggest a small but powerful shift in our thinking. We should frame creativity through the lens of  “skill” rather than a character-based temperament, nature or disposition. Creativity isn’t something people epitomize or resemble, but a tangible skillset with corresponding characteristics.

And given our traditional definitions, thinkers and educators have focused less on how to sharpen creative thinking skills and more on the best ways to “funnel” our chaotic emotions, thoughts and unconscious snippets.

What cannot be studied or scanned in the neuroscience lab is curiosity. That quality we humans should always have; the desire, interest and hubris to tromp into our world and explore every crevice, and piece of technology or experience around us. #thinklikeayurt

Oishii designer Amanda Trovelarecently stepped out busy L.A. life and dropped into a yurt in Malibu. Yurts are tent-like structures that come from the ancient Turkic peoples. And while going nomadic isn’t necessarily what we should — or could — be doing full-time, yurt-living is an increasingly popular mode of escape as it is a symbol of individual freedom and clear-headed thinking in an age of enforced distraction.

We think yurt life is an excellent tool to Think Like A Tourist.

Are you ready to reinvigorate and #thinklikeayurt?


Your Holiday To Do List: Relax, Recharge and Renew

The end of the year is near, and while our schedules are slowly filling up with holiday parties and travel plans, we’re also enjoying a period of winding down. As we wrap up 2015 and prepare to face 2016 anew with all of the challenges and opportunities it may hold, this is a perfect time for a creative breather — to reflect, reenergize and reorient for what’s next. Here’s five tips for using this opportunity to recharge and reset yourself creatively.

  1. Daydream – The stress of constant deadlines, managing projects and pushing through the mundane to achieve the great catches up to a creative. Sometimes, we all just need to space out a little and let our minds wander. Letting your mind relax, freeing it up to make its own free associations can produce those “eureka” moments.

  2. Do Nothing – Taking daydreaming one step further is the power of, well, just doing nothing. And what better time than the holiday break, when you may find yourself with several unscheduled hours or — if you’re really lucky — days, to indulge in just being. Being present, being mindful, being there. Doing nothing, can actually help you do anything.

  3. Read a Book – Need a quick recharge? Picking up a book that piques your curiosity, whether it’s a true crime thriller or the history of logos, has many benefits for your brain and your creativity. From improving your concentration and vocabulary, to stimulating your brain, it’s the perfect way to relax, while still keeping your mind active.

  4. Embrace Your Family – As we’ve discussed this year, Modern Families are a big, sticky, tricky mess that can be rewarding and invigorating like nothing else. Families know us (and can test our nerves) better than anyone else and spending time with them can help us reconnect with our true selves and our true creative centers. And feeling grateful for them is pretty good for you too.

  5. Get LostGet outside, get lost and reset your thinking. Our ethos is “Think Like a Tourist” for good reason. Thinking like a tourist forces your brain to take in and process new information as it comes rather than skipping over the familiar bits, because, if you can truly put yourself in that mindset, none of it is overly familiar. Outsmarting your thinking habits, the short-cuts you take is key to change your patterns and inspiring yourself.





Decoding Modern Families

Anyone who celebrated Thanksgiving with their loved ones or who’s planning an upcoming holiday dinner knows it’s hard to please every family member. Perhaps no one understands this better than marketers. With continually diversified options for what screens families watch, the choices compound the task of reaching each family member. So, we were thrilled when PromaxBDA gave us the opportunity to share our take on the constantly changing definition of the modern family and how best to emotionally connect with them.
Head over to Brief to read the whole piece.