Decoding Modern Families

Anyone who celebrated Thanksgiving with their loved ones or who’s planning an upcoming holiday dinner knows it’s hard to please every family member. Perhaps no one understands this better than marketers. With continually diversified options for what screens families watch, the choices compound the task of reaching each family member. So, we were thrilled when PromaxBDA gave us the opportunity to share our take on the constantly changing definition of the modern family and how best to emotionally connect with them.
Head over to Brief to read the whole piece.

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