THE BLOG

10
Nov

Color Coded Creativity: The “Six Kid Technique”

Imagination is what keeps marketing and brand work relevant and meaningful. Dreaming up new ideas, processes and applications isn’t merely a good skill, it’s increasingly a metric for your success. Can you see the world differently enough to write a story, design a product or execute a strategy? And if you are lucky enough to work for a company that invests in you – asking you to solve problems and innovate – then you’ll want to reacquaint yourself with the the “Six Kid Technique.” It’s our adaptation of the classic Six Hat Technique used by Edward de Bono. It’s simple and easy to use. Pull out the six color-coded kids during your next meeting. Use and apply all kids when working on a challenge.

The Six Kid Technique Spectrum

TheKid_red02

Red

Use emotions to look at the situation. What do your feelings or impulses tell you about it?

TheKid_white01

White

Use facts, logic and objectivity to assess what’s in front of you. Make a list of all the facts.

TheKid_yellow02

Yellow

Put on a smiley face and look at the bright side. With a positive view, make a list of what works and what can be accomplished.

TheKid_black01

Black

Tap into your dark side. Make a list of what doesn’t work and which elements of the solution just can’t work.

TheKid_green02

Green

Think laterally and then some. Imagine the situation in the most alternative and unconventional ways, then work backward.

07
Nov

Agency Post Profiles Kate Canada Obregon

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Our Co-Founder/Director of Strategy & Research Kate Canada Obregon has written extensively about the power of data in helping brands to better understand and connect with their audiences in authentic ways.

Agency Post recently profiled Kate on the marriage of social science and research in Oishii Creative’s work for both design and brand clients.

Here’s an excerpt:

Should creative ideas always be based in research and data? How does this foundation provide brands with a more impactful strategy or campaign?

The best creative emerges from a conversation with qualitative and quantitative data sets. I like to know the facts and the big picture that numbers can readily tell us. With that said, numbers do miss the subtleties of opinions, perceptions, and desires. This is where semiotics, ethnography, or other social science methods are extremely valuable tools. The best campaigns I’ve worked on are those where I’ve been able to dig deep into all sorts of data and turn up something unexpected and new. These campaigns end up being the most timely and talked about beyond a quarterly life cycle or the next ad buy season. I like partnering with clients who want to be relevant and let the research lead them beyond trends and into real meaning and relevancy. Audiences and consumers want this, too. 

Check out the full interview here!


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