THE BLOG

24
Jun

What’s Next? We Look to the Future for PromaxBDA

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We were thrilled to once again partner with our longtime friends at PromaxBDA to develop a branding package for The Conference 2016, the international organization’s annual event for those of us working in media, marketing and design for the entertainment industry. Having

Promax_Conf_Final PROMAX LOGOS _6_09_16.00_00_28_19.Still012 previously created the Conference and Awards opens and branding for PromaxBDA in 2014, it was especially exciting for us to have the opportunity to work on their 60th anniversary!

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This year, we were tasked with exploring how our industry constantly reinvents itself, with new forms of content and distribution

Promax_Conf_Final PROMAX LOGOS _6_09_16.00_02_02_04.Still009changing the media landscape. As veterans of this industry, it’s something we deal with everyday.

Drawing heavily from PromaxBDA’s Promax_Awards_Ceremony_Final.00_01_06_08.Still024 tagline, “Create What’s Next,” we wanted to create a symbolic journey through the different stages of creativity. So, in our fully-CG opener, we embraced the new modes of Promax_Awards_Ceremony_Final.00_00_42_04.Still011 communication and technology, such as social media and virtual reality, while giving a nod to the old plastic arts as seen in architectural and sculptural forms.

Promax_Awards_Ceremony_Final.00_00_28_06.Still007 Promax_Awards_Ceremony_Final.00_00_10_24.Still003And while there’s a lot of uncertainty in our industry, we wanted our piece to celebrate the optimism of the future. We realized that, ultimately, our success in “what’s next” will be dependent on our ability to find new ways to communicate and connect with others.

17
Jun

Your busy, chatty brain needs some quiet

One of the fundamental principles of Buddhism is that the world is constantly in flux, and therefore, each of us is in flux, experiencing constant change. According to Buddhism, by not embracing change and trying to hold on to life around you too tightly, be it the negative or the positive, we bind ourselves to suffering. To accept change is to accept ourselves and those around us as constantly changing creatures, who are not bound to our past failures or successes.

While initially frightening, whether or not you follow Buddhist teachings, once you embrace the idea that nothing is permanent, it can be very freeing. You aren’t who you were yesterday when you lost that pitch or even who you were this morning when you felt the stress of a budget meeting. You are only who you are in this moment, and that allows you to let go of your expectations, fears and doubts about yourself and take on new challenges, views and states of mind.

And it’s in that new mindstate that’s the key to embracing change. By adopting mindfulness — the practice of watching one’s breath and noticing thoughts and sensations — during your work hours, it can help you reflect upon the evolution of self, embrace it and even thrive from it. But don’t take our word for it. Companies, and even business schools, have embraced the adaptation of mindfulness for success: Google’s created a course on it, while eBay and Twitter both offer meditation areas for its employees.

And especially creatives can benefit from mindfulness. Creative work requires a quiet mind, your brain’s neurons quietly humming on autopilot. Tapping into quiet shuts down the chatty parts of your brain, the areas that plan, plot and worry. Whether it’s a walk around the office or an early morning sit down in your living room before anyone gets up, quiet and stillness makes room for ideas, connections and creativity.

So, how can we incorporate mindfulness into our already busy schedules? The good news is only a few minutes a day can make an enormous difference. When you’re feeling stressed, whether it’s because of long commutes to and from work, conflict with a coworker or just generally feeling overwhelmed, take a deep breath, relax your body and let go of your thoughts. It sounds deceptively simple, but studies have shown that mindfulness makes us happier, less stressed, more empathetic and more cognitively mobile, increasing memory and helping us think more clearly. And, with 47% of us admitting to spending our waking hours thinking about something other than what we’re doing, a little mindfulness can go a long way.

Of course, if you need a little more help, there’s an app for that.