We were thrilled to once again partner with our longtime friends at PromaxBDA to develop a branding package for The Conference 2016, the international organization’s annual event for those of us working in media, marketing and design for the entertainment industry. Having

previously created the Conference and Awards opens and branding for PromaxBDA in 2014, it was especially exciting for us to have the opportunity to work on their 60th anniversary!

This year, we were tasked with exploring how our industry constantly reinvents itself, with new forms of content and distribution

changing the media landscape. As veterans of this industry, it’s something we deal with everyday.

Drawing heavily from PromaxBDA’s tagline, “Create What’s Next,” we wanted to create a symbolic journey through the different stages of creativity. So, in our fully-CG opener, we embraced the new modes of communication and technology, such as social media and virtual reality, while giving a nod to the old plastic arts as seen in architectural and sculptural forms.

And while there’s a lot of uncertainty in our industry, we wanted our piece to celebrate the optimism of the future. We realized that, ultimately, our success in “what’s next” will be dependent on our ability to find new ways to communicate and connect with others.