As you may know, Oishii Creative designed the current EA SPORTS logo, developed No Good TV’s website, and shot music videos for bands like Incubus and Rage Against the Machine. We pride ourselves on connecting clients with the right creative partners to create memorable brand identities. But, this time, we’re taking our involvement one step further.
To promote the launch of the documentary series American Revolutionaries, Oishii Creative brought in the prolific graffiti artist Retna to create a lineup of outdoor ads. Over the years, Retna has designed countless murals in major cities around the United States, led his own graffiti collective, and been featured in such publications as the Los Angeles Times and Juxtapoz. But the American Revolutionaries project represents another major connection for him to the commercial world, and we’re elated to be the firm making that happen. Ismael Obregon, Oishii Creative’s Founder and Creative Director explains it best, “Our goal was to connect Ovation TV with the next generation of artists, while finding creative ways to use the outdoor medium. Our relationship with Retna is longstanding and we are thrilled to bring his art back to the streets in a whole new way.”
The ads, in which Retna used his talents and vibrant colors to make the iconic images of African-American musicians – including Tina Turner, Miles Davis, Nat King Cole, and Jimi Hendrix – pop, can be found all over the country on the sides of buildings, upon billboards, on kiosks and other outdoor locations including in Times Square at the corner of 51st and Broadway.
American Revolutionaries airs on the Ovation Network from July 1st through July 18th.