Category: Gallery

10
Mar

Think Like A Tourist: Yurt Style

photo courtesy of ChoongChing, Flickr

photo courtesy of ChoongChing, Flickr

Think Like A Tourist: Find A Yurt

Creativity often flows through us and into our projects, campaigns and ideas. Part mystery and part an ability to focus intensely, creativity in popular consciousness remains a murky mystery to most. We may not know what creativity is exactly, but we do know we want it.

Neuroscience continues to pull apart what was once the mythical and peculiar brain activity of ideation, imagination, and creation. Early results suggest a small but powerful shift in our thinking. We should frame creativity through the lens of  “skill” rather than a character-based temperament, nature or disposition. Creativity isn’t something people epitomize or resemble, but a tangible skillset with corresponding characteristics.

And given our traditional definitions, thinkers and educators have focused less on how to sharpen creative thinking skills and more on the best ways to “funnel” our chaotic emotions, thoughts and unconscious snippets.

What cannot be studied or scanned in the neuroscience lab is curiosity. That quality we humans should always have; the desire, interest and hubris to tromp into our world and explore every crevice, and piece of technology or experience around us. #thinklikeayurt

Stepping out of the everyday world of deadlines, habits and our curated digital lives is a vital part of staying curious and interested. Oishii designer Amanda Trovela recently stepped out busy L.A. life and dropped into a yurt in Malibu. Yurts are tent-like structures that come from the ancient Turkic peoples. And while going nomadic isn’t necessarily what we should — or could — be doing full-time, yurt-living is an increasingly popular mode of escape as it is a symbol of individual freedom and clear-headed thinking in an age of enforced distraction.

We think yurt life is an excellent tool to Think Like A Tourist.

Are you ready to reinvigorate and #thinklikeayurt?

 

18
Dec

Make Your Story

story-postits

MAKE THE STORY

Our previous blog discussed what we believe to be one of the most overlooked but nevertheless important distinctions between Storytelling and Storymaking for the early stages of the branding process. Today, we’ll continue that conversation as it relates to positioning for start-ups and entrepreneurs.

When thinking about your story and your vision, Oishii typically advises clients to think beyond the ‘what is’— the details of your business plan — and, instead, think about the ‘why’— the core values at the center of your company. The ‘why’ is your essence, the collection of passions and inspirations that animate your mission statement. On a far more practical level, your core values are the bold promise and longevity of your brand, and offer meaningful reason for others to engage with it. You can’t do this any other way.
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