Tag: Identities


Oishii Creative Develops Brand Identity for Ovation


We are so excited to share some frames from our comprehensive rebrand for Ovation, the only network dedicated to arts and contemporary culture. The new identity will debut online and on-air Monday, March 1st.

In addition to a new logo mark, we developed the positioning statement, “Art Like Never Before. TV Like Nothing Else” and created new design for the website, ID’s, promo’s, interstitials, stunts and other supporting launch materials.

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Interview with Steve Jobs on Paul Rand

In this interview, Steve Jobs describes the process of working with the late Paul Rand while at NEXT. Every logo exercise is unique, taking into account the circumstances surrounding the business. The great thing about Paul Rand was his interest in solving business problems through his playful sensibility.