The Oishii Kid was a labor of love. After a team conversation about our favorite DIY toys, Ish designed, produced and found distribution for the Kid, complete with iconic hair, belly and attitude. The toy was an inspiration project and a way to talk about creativity, idea generation and imagination. The Oishii kid is now out in the world and in the wild! Fans are now using social media, #kidinspired, to capture the kid’s travels and how he’s making their day a bit more inspired and interesting.