• When it comes to Crowdfunding, who is your target audience?
Your target audience should be driven by your project and strategy and will be supported by the platform you choose. For example, technological innovations should be geared towards the appropriate platform or else your great pitch will be ineffective and speak to the wrong audience.
• How do you create an effective video / social media campaign?
Authenticity is key. People invest in ideas and products they care about. It’s essential to connect with your audience quickly and build a real relationship with them. Your video campaign needs to let your personality and vision shine. It should be informational, accessible, clear, short and concise. Be specific with your funding goals, timelines, and explain why you’re passionate about this idea, product or experience. Why should they believe you? What are your credentials? What can supporters expect in return?
Social media is a great way to provide updates, stay in touch with your investors and fans, and respond to their questions and feedback. It’s also a useful tool for building excitement and increasing engagement.