Tag: creativity

14
Feb

How To “Think Like A Tourist”

Conference RoomMany people have asked us about the meaning behind the need to “think like a tourist” — a topic we’ve covered before on our blog. It sounds fun and slightly risky, but what is it? How does it help people come up with innovative solutions? Push along a brainstorming session? How does thinking help people think creatively?

“Thinking like a tourist” is what psychologists and scientists refer to as the attitude of perceptual innocence. Basically, it’s a learned method of thinking and ideation; of looking at ordinary objects around us, focusing on their details and then letting the mind wander gently to make connections, or even make remote or obscure links to the object. Once learned and practiced, it opens the door to playful thinking and experimentation, and can be brought back to any number of problems we are playing with on any given day.

Think of it this way: it’s like waking up in a new city. Walking out of your hotel room and tossing out the GPS. It’s taking in the smells, sights and sounds. Your senses see the ordinary sights in a new context. And in the process, you awaken new connections, such as finding the best corners to explore and visit.

There are any number of creativity techniques: divergent thinking, vertical thinking, and lateral ideation. Thinking about the ordinary in extraordinary ways opens up new possibilities, and takes us into the unknown.

Try this “tourist” technique today — and notice how differently your everyday world and situations look to you.

29
Nov

Giving Thanks & Creativity

GratitudeThe holidays are upon us, and while they can bring with them a mountain of stress (for various reasons), there’s one emotion they trigger that we should all learn to harness all year long – gratitude. Studies have shown the positive effect of feeling genuine gratitude, which can improve overall physical and mental health, including creative problem solving and memory. And people who are more positive tend to have stronger friendships, better relationships and happier employees. Expressing appreciation towards someone not only strengthens the relationship, but it also opens up the lines of communication. This is especially important when you’ve got people of very diverse backgrounds and ways of thinking working together – often on tight timelines. We previously discussed how bringing together an eclectic team yields a unique mix of capabilities and depth. Giving direct thanks for each of their distinct contributions and insights can aid in the success of a team by ensuring each person knows they are heard and valued for what they bring to the overall conversation.

So, while Thanksgiving Day may be a good reminder to be thankful, try practicing gratitude once a day. Stuck in traffic? Use that time to think about all of the good things you have in your life, rather than what you don’t. Early for a conference call? Remind yourself of the many people who have influenced your life in one way or another. Creativity doesn’t have to be a lonely process; many times, our greatest ideas are sparked by those around us who offer feedback and encouragement to keep us going. Tell your coworkers, your employees, your business partners and your vendors how much you value them. The more gratitude you build within yourself, the more you’ll have to share, thus giving back some of that happiness – and its creative benefits – to those around you.

25
Oct

How Meditation Makes You A Mindful Multitasker

Being unproductive? Free yourself!

Being unproductive? Free yourself!

Om, that feeling of complete calm and quiet is something we’re all greatly missing in our daily lives, which is especially true when we’ve got a busy work and personal life schedule. Stress can manifest itself in many ways mentally and physically. It impacts our ability to be creative and think clearly, the way we relate to others, the quality of our sleep, and our overall well-being.

Latest neuroscience research shows that giving yourself time to relax and meditate help you better make creative decisions and even multitask. According to a paper titled “The Effects of Mindfulness Meditation Training on Multitasking in a High-Stress Information Environment,” released by professors at the University of Washington, meditation training can help people working with information stay on tasks longer with fewer distractions and also improves memory and reduces stress, which is something we could all use a little more of.

We share IDEO founder and Stanford professor David Kelley’s ideas in his most recent book Creative Confidence. We too believe that for clients to think creatively, it takes a lot of taking a step back, breathing and letting yourself assess the situation before judging or using analysis, the basic principles of meditation. That’s not just beneficial on the client side; anyone in our creative community could take a page from that. Too many times when we’re faced with a situation that has us over-taxed, emotionally, physically or mentally, we’re in such a hurry to power through it to get to the other side that we don’t often stop and really let ourselves really think on it.

So even with all of those multitasking apps aimed at improving productivity at our fingertips, the best solution might actually come from within.

 

18
Oct

How Creativity Boosts the Bottom Line

A while back, a group of us were meeting to discuss a project and client expectations. The internal conversation pivoted to questions about finding a “blue ocean” space for the design and branding industry, which eventually turned to a debate on measurement, and how to quantify “creative” using the metrics of efficiency and “value.”

Someone chimed in, “Creativity can’t be constrained by bottom-line considerations. That ‘line’ pushes away imagination and limits vision.” Since then, this perspective has become part of the culture and fabric at Oishii. Ish was recently featured on postPerspective speaking on this very tension: http://bit.ly/15Fv23V

04
Oct

Delicious: Creative Inspiration Curated By Oishii

DeliciousWe’re proud to present “Delicious“: all the creative inspiration that’s fit to “print.” Curated daily, our digital newspaper puts an eclectic community of the thinkers, dreamers and creators at your fingertips.

Why did we launch Delicious? Because we want to share the ideas that stir our wonder, curiosity and excitement – a platform that echoes the true sentiment of our company mantra: “Dare to Inspire.”

We believe inspiration is the key to imagining and experiencing the world in new and unforeseen ways. It informs every facet of our multidisciplinary approach to delivering award-winning creative. It is the bridge between great ideas and even greater creations.

In our creative field, inspiration is beautifully cyclical – and it all starts with our clients. We strive to reciprocate that with the caliber of creative we bring to their brands.

So flip through the pages of Delicious and discover a world where inspiration abounds, from industry-centric ideas surrounding design and digital media, to the music and arts community. As you come along on our Delicious journey, we hope you also find your own inspiration!

27
Sep

Think Like A Tourist Series: Think Like A Kid

Greg Heffron_2 Scott Rothstein_2

 

If you’re working in the creative services industry (or any creative field, for that matter), generating innovative ideas or strategies is what you do everyday, on multiple occasions.  Bosses, clients and colleagues depend on your ability to galvanize your forces — wit, tenacity, optimism and grit — as you generate bursts of ideas, thoughts, emotions and, ultimately, solutions. What’s your process for brainstorming? How do you prepare your mind for the serious work of creativity?

In our ongoing series, “Think Like A Tourist,” we know creativity and problem-solving require more than showing up to meet with others. Brainstorming actually requires prepping your mind for brainstorming, and putting yourself in the position to let your ideas flow effortlessly. And flow they will, but you have to know the steps.  At Oishii, we like our teammates to “think like a kid” before some of our meetings.  No, we don’t mean come in ready to play, but rather, put your mind in a playful space, where the world is infinite, options are everywhere and your purpose is to have fun. This is what we mean by taking a kid-like approach to the creative task ahead of you.

So put your “kid thinking” cap on and see how your next brainstorming session goes. We’d love to hear about your experience!

16
Aug

Ish Talks PromaxBDA Judging; Metrics for Award-Worthy Design

imagePromaxBDA recently tapped Oishii Creative Principal Ismael Obregon to join the judges panel for its annual awards event, which honors the advertising and broadcast industry’s best design and marketing work.

Ish views his participation as more than a “best practices” accolade; it is an opportunity to meet some of the best and brightest designers, editors and producers working in broadcast and television. The “rules” of broadcast design (written and unwritten) are well known among influencers and decision-makers in our industry. They have proven to be instrumental in keeping audiences engaged and watching content across all channels and platforms. But for Ish, there is more to assessing creative work than applying guidelines. Here are some of his own metrics for award-worthy design:

Read and Research
“Well-read and knowledgeable designers are not just clichés. Promos have a script – a cadence with a tone and style. I’m always looking for the inspired piece, and that usually happens with effort. Inspiration means looking at your work through different lenses. Whether by way of research, books, or conferences – even looking at your competitors’ work – the practice of innovative design-thinking begins with an open mind that is ready to absorb any and all combinations of inspiration.”

Use the Rules to Break Patterns
“Everyday creativists play by the rules, and the rules of branding, design and culture need to be understood, unconscious even. A designer might see an assignment with a new tweak, a new perspective, and simple shifts can become new elements of the brand.”

Small is Big
“Most designers know how to use the tools. I’m interested in how designers use their skill sets. The biggest impact comes from the small details and I pay close attention to how skill sets are used when judging work, the rendering techniques or animation approaches. Regardless of what technical approach is taken, I’m always interested in someone’s ability to create emotional connections with audiences. That’s what differentiates a good piece from a great piece.”

01
May

Bring Everyone Coffee…

Looking to make the next teamwork session more productive? Try making everyone coffee and bring to the meeting

Psychologist Sonya Lyubomirsky, sonjalyubomirsky.com, has studied happiness and has discovered the many  downstream benefits of cultivating a smile and generous emotions for your  work mates.  For creatives, where “producing” content is critical, feelings play a role in the process of idea generation.  Postive feelings about ones self and others fosters empathy which in turn allows the mind to flourish and generate ideas. So, pick up the coffee and let the ideas flow…

 

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