WHERE CHAMPIONS ARE MADE Universal Sports Network, America’s premier destination for year-round Olympic, endurance and action sports programming, will bring audiences more coverage of world championship sporting events in 2015 than any other network. To mark this World Championship Year, Universal Sports Network asked us to develop an on-air promo campaign, deliver a :60 hero spot and provide an updatable toolkit that allows them to extend and customize this campaign throughout the year across a variety of events. We used the idea of the athlete’s unmatched prowess, seeing them as forces of nature, to create the conceptual framework for the package. Powerful athletes and natural elements of grass, water, dirt, sand, and snow interact with the 3D intertitles and the Universal Sports Network logo.
SOLUTION
RESULT