PromaxBDA | The Conference 2016

motion / design / broadcast / strategy / branding / print

Creating What’s Next for Over 60 Years

All That Sparkles


For this year’s PromaxBDA Conference, Oishii was tasked with developing a cross-platform campaign to promote the Conference 2016. Our challenge was how to celebrate 60 years of the international organization without falling into nostalgia for the Conference branding. Our fully-CG open focuses on the creative journey, embracing new modes of communication and technology while giving a nod to the more traditional arts. Harmonix Sound Creators provided the music and sound design for the open, enhancing the experience.

  • Photo-Realistic CG Open
  • Brand Execution Across Platforms
  • Realization of Brand Strategy