For this year’s PromaxBDA Awards Ceremony, Oishii was tasked with developing cross-platform a campaign to promote the Awards Ceremony. Our challenge was how to elevate the importance and the value of the PromaxBDA award and ceremony, giving it the reverence it deserves. The Awards Ceremony open symbolically follows a nominee’s excitement and emotions through the nomination and winning processes with the statuette receiving a glistening gold wash. Harmonix Sound Creators provided the music and sound design for the open, enhancing the experience.