EA Sports | Brand Study

branding / strategy / design

A better experience

“It’s in the game”


EA Sports approached us not to fix a problem, but for a design refresh and to strengthen their position as the leader in the video game industry. Our experience in branding, strategy and process helped refine their brand identity. During the implementation stage, we united visually the sports brands; we advised changes to the Madden in-game UI that accelerated game play; and we refreshed the EA Sports all in preparation to launch the company into the next decade.

  • Rigorous Strategy
  • Relevant Design
  • Rewarding Gamer Experience