18
Oct

How Creativity Boosts the Bottom Line

A while back, a group of us were meeting to discuss a project and client expectations. The internal conversation pivoted to questions about finding a “blue ocean” space for the design and branding industry, which eventually turned to a debate on measurement, and how to quantify “creative” using the metrics of efficiency and “value.”

Someone chimed in, “Creativity can’t be constrained by bottom-line considerations. That ‘line’ pushes away imagination and limits vision.” Since then, this perspective has become part of the culture and fabric at Oishii. Ish was recently featured on postPerspective speaking on this very tension: http://bit.ly/15Fv23V

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