Einstein Creative: When Two Brains Unite

Everything we do, from logos to branding to energizing company cultures, stems from the confluence of the brain spheres.

From left to right, our eclectic team of designers, directors, researchers, consumer insight strategists, art theorists, storytellers and social scientists yield a unique mix of capabilities and depth – separate but interconnected perspectives.

Good design for us is the interdisciplinary merging of business, art and science, taken together. As our alchemy of strategy taps the right brain and the logical left, we were encouraged by the recent findings of Florida State University Anthropologist Dean Falk and East Normal Chinese University Physicist Weiwei Men.

Einstein’s brain showed physical signs of “inter-spheric communication” between his corpus callosum. In other words, Einstein was able to connect and utilize the powers of both brains. He was not only remarkable for pushing the boundaries of scientific knowledge, but also for connecting and cross-pollinating them to challenge the status quo. He was aware of the ways society separates thinking and processes. He even went so far as to suggest the imagination is more important than knowledge: “For knowledge is limited to what we know and understand, while imagination embraces the entire world…”

No doubt, Einstein, without the practical work of the imagination, the impractical work of science could not happen.

Have you reached out to your corpus callosum lately?

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