Do You Know Your Story?

You have ideas, technology and investors… but do you know your story?


Oishii’s own consumer behavior specialist Sterling Hawkins was recently profiled by NewsWire on his work through Maverick Angels, an entity that takes an entrepreneurial approach to angel investing. Last year, the company invested in no fewer than 11 startup businesses, of which the largest group worked in software or the Internet.

Maverick’s winning formula is its focus on providing entrepreneurs with resources that will dramatically increase their chances for success. These include mentoring and training in company processes, investing strategies and resource networks, as well as teaching business owners how to navigate the “Entrepreneurial Ecosystem.”

Check out the full interview here: http://www.newswire.net/newsroom/permalink/69472.html

Now, Sterling and Oishii are bringing together their collective expertise in brand strategy, marketing and design to offer startups the knowledge and tools they need to ensure a successful launch.

Before a product comes to market, the smart risk-takers and talented individuals behind startups must know the basics and platform of their brand. More than an elevator pitch or business plan, startups must know who they are and how they fit into the marketplace and the world at large. Entrepreneurs should not underestimate the very real threat of irrelevancy.

So, well before you meet with more investors or rewrite the business plan yet again, follow these crucial steps:

Listen & Research: What do you offer that others don’t?

Know: What do you stand for? What do your customers have to say about your industry? What do they need? How do you gauge their needs?

Tell: How will you position and share your story — through digital, direct-marketing, print or television campaigns?

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