Category: Technology

19
Jul

Part 3: Knowing Your Story

Storytelling

When it comes to Crowdfunding, how should you position and share your story?

Storytelling is one of the most effective ways for you to communicate your ideas to a larger audience – whether you’re looking to attract investors and clients, recruit talent, or build media buzz around your business. Your story has to be clear, concise, emotionally relatable, and backed up by rational thought. After all, as an entrepreneur, you’re oftentimes trying to make the complex and intangible into something tangible.

There are some key things to keep in mind when crafting your story:
1. Know who you’re speaking to
2. Personally connect with your audience
3. Use different mediums of communications appropriately
4. Pictures & visuals can really help sell your idea
5. Be succinct

Beyond sharing your story, make sure you listen to what others are saying about you and your brand. The more active and engaged you are on your social networks, the larger (and more loyal) your following will be.

Try out this brainstorming & storytelling process outlined in our previous post on the topic: https://oishiicreative.com/are-you-a-storyteller-or-storymaker/

12
Jul

Part 2: Choosing the Right Crowdfunding Platform

We continue on our series on Crowdfunding with insights from Oishii and how to make sense of all the options.

• What are the options for funding your idea(s)? Some top ones include:

Kickstarter – focuses on creative projects and is probably one of the best known crowdfunding portals
Indiegogo — allows a broad range of projects
Fundable – caters to small business startups
FundAGeek – focuses on technology and science-related initiatives
Circleup.com – only available to accredited investors raising the amount that can be raised, and only focused on mid-stage product companies
Rockethub – international portal focused on artists, scientists, entrepreneurs, and social leaders
ThrdPlace – a hybrid crowdfunding / crowdsourcing site focused on community development project
Crowdcube – only focuses on equity-based crowdfunding
FundingGarage – car and motorsport-oriented projects

• Which platform is right for you? What do you need to consider?

Your project really should be aligned with the philosophy of the crowdfunding site. For example, creative projects should be on creative-oriented sites while tech projects should be geared towards tech-focused ones. This has to be balanced with how popular the site is and how many people are engaged with the portal. After all, you’re looking to them for the investment. Only reward-based crowdfunding is available in the US today; once regulations are promulgated around equity crowdfunding, you’ll have to choose if reward-based or equity-based incentives are more appropriate for your project.

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05
Jul

PromaxBDA: The Conference 2013 Recap In Photos

PromaxBDA Elite Member Party, co-sponsored by Oishii

PromaxBDA Elite Party
L – R: Our fabulous rep, Astra Dorf of Astra Reps!, Sterling Hawkins (Oishii Consumer Experience Specialist & Business Development) & Ish Obregon (Oishii President/ Creative Director)

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Photo courtesy of PromaxBDA
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Photo courtesy of PromaxBDA
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Photo courtesy of PromaxBDA
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Photo courtesy of PromaxBDA

When Drinks, Hijinks and Photos Mix…
The Oishii-branded photo booth at the Elite Member Party, courtesy of technology partner SOOH Media

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Photo courtesy of PromaxBDA

The results!

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The Kid In The Wild

The Oishii Kid leaves his mark around the PromaxBDA Conference, including the opening night party at the Science Center with the Endeavour Space Shuttle, a decadent dinner at Wolfgang Puck at LA Live and a view of Staples Center.

The Kid_Endeavour
The Kid_Wolfgang Puck
The Kid_Staples Center

The Conference

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Photo courtesy of PromaxBDA

Keynote with Larry Flynt, interviewed by Cindy Gallop
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Photo courtesy of PromaxBDA

Creative Keynote by Gary Baseman
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Photo courtesy of PromaxBDA

“State of Design” Talk by STASH’s Stephen Price
PromaxBDA State of Design
Some of the most mind-blowing design & animation work from around the world… makes us inspired to get our hands dirty!

“Beauty Is Embarrassing” Documentary
Wayne White & Ish Obregon
This irreverent documentary, directed by Neil Berkeley, takes us into the brilliant and prolific mind of one of America’s greatest artists / puppeteers / illustrators – not to mention a truly kind and friendly spirit — Wayne White. Here posing with Oishii’s Ish Obregon!

The Awards Show
Hosted by the ever-funny Jay Mohr
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Photo courtesy of PromaxBDA

Mark Hamill accepting the Don LaFontaine Legacy Award recognizing his work as a voice actor.
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Photo courtesy of PromaxBDA

17
Jun

Get Ready for Some Oishii Augmented-Reality Deliciousness at the PromaxBDA Conference!

We can’t give away anything just yet… Keeping up with the theme of this year’s PromaxBDA Conference, “Engage,” we put together new and cool technologies to work for us — and to inspire our clients.

To properly prepare for this visual feast, please download the Aurasma app onto your smartphone, get comfortable with it — and see what happens this week.

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