Category: Branding & identity


PromaxBDA: The Conference 2013 Recap In Photos

PromaxBDA Elite Member Party, co-sponsored by Oishii

PromaxBDA Elite Party
L – R: Our fabulous rep, Astra Dorf of Astra Reps!, Sterling Hawkins (Oishii Consumer Experience Specialist & Business Development) & Ish Obregon (Oishii President/ Creative Director)

Photo courtesy of PromaxBDA
Photo courtesy of PromaxBDA
Photo courtesy of PromaxBDA
Photo courtesy of PromaxBDA

When Drinks, Hijinks and Photos Mix…
The Oishii-branded photo booth at the Elite Member Party, courtesy of technology partner SOOH Media

Photo courtesy of PromaxBDA

The results!


The Kid In The Wild

The Oishii Kid leaves his mark around the PromaxBDA Conference, including the opening night party at the Science Center with the Endeavour Space Shuttle, a decadent dinner at Wolfgang Puck at LA Live and a view of Staples Center.

The Kid_Endeavour
The Kid_Wolfgang Puck
The Kid_Staples Center

The Conference

Photo courtesy of PromaxBDA

Keynote with Larry Flynt, interviewed by Cindy Gallop
Photo courtesy of PromaxBDA

Creative Keynote by Gary Baseman
Photo courtesy of PromaxBDA

“State of Design” Talk by STASH’s Stephen Price
PromaxBDA State of Design
Some of the most mind-blowing design & animation work from around the world… makes us inspired to get our hands dirty!

“Beauty Is Embarrassing” Documentary
Wayne White & Ish Obregon
This irreverent documentary, directed by Neil Berkeley, takes us into the brilliant and prolific mind of one of America’s greatest artists / puppeteers / illustrators – not to mention a truly kind and friendly spirit — Wayne White. Here posing with Oishii’s Ish Obregon!

The Awards Show
Hosted by the ever-funny Jay Mohr
Photo courtesy of PromaxBDA

Mark Hamill accepting the Don LaFontaine Legacy Award recognizing his work as a voice actor.
Photo courtesy of PromaxBDA


Think Like A Tourist


Ish preps for a strategy session by thinking of Peru

Tourism as Thinking Tool

 Do you know how to think creatively? What does that even mean? A lot of authors blogs and webinars generate lots of money and buzz around this very simple but misunderstood intention—how to think creatively.  Thinking creatively is deceptively simple in that it involves more than using your brain for a task or outcome. It is a physical process working in tandem with carefully practiced thinking skills.  We at Oishii Creative encourage everyone—clients, and within our internal culture, to think creatively everyday and this is what we mean:

  • Tourism as Thought Process: What do you do when you go to a new city? Most people explore through maps and with feet on the ground. That is, we use a map and walk around getting a lay of the land. We invariably make a few wrong turns; we go back and find where we want to go.  Using the same “outsider” mindset to understand a problem we want to solve, an article to write, boards to create or whatever (insert task here) goes along way toward pushing the mind closer toward opening the space for thoughts, ideas and action. Try the following exercise before work: Walk around the out-of-doors of your work -space. Bring nothing with you but a paper and pen.
  • Step #1 Walk briefly and notice where your mind wanders: Let loose without censoring yourself: think about the multiple upcoming deadlines, the annoying meeting you want to miss or the best options for lunch. Let your mind loose for five minutes.
  • Step #2 Now find something that grabs your attention—a tree, a person, a building—sit or stand near the object and give it your full attention. Think only about that object—this can be hard, but do your best.
  • Step #3 Begin writing notes about the object. Write as if this object were completely new to you. Like you are a tourist and you are seeing the object for the first time. Jot down its physical characteristics, its size, shape, scale color etc.  No detail is too inconsequential or too small; write everything you notice.

Look at your notes. Did you draw a picture or diagram? Did you record lots of detail or only a few? The goal of the exercise is to generate as many details as possible.

If you took only a few notes or drew with minimal detail on your first excursion, no worries. Practice your tourist skills again tomorrow before work. Practice will train your brain to think actively and generate lots of details about whatever it is your observe, the goal being to bring a fresh and perceptive mind to the day.

We call this the Oishii Tourism as Thought Process, because it takes the best of academic, neuroscience and ethnographic research and synthesizes into a tool kit for approaching problems.  And creativity, or learning to “think” creatively is a problem we love to solve.



Are You A Storyteller or Storymaker?

We love stories. We believe stories are powerful ways of communicating with the world. But have you ever really told your story? Do you incorporate your story into your company, mission and brand?  At Oishii, we make a distinction between those who tell and those who make stories. Knowing your history, values, passions, narrative and even characters, is the first and important step toward becoming a story maker; someone who takes their story and shapes it into a unique standard for the world. This is a story others want to hear, share and aspire to.

You’ve got to dare to tell…
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Do You Know Your Story?

You have ideas, technology and investors… but do you know your story?


Oishii’s own consumer behavior specialist Sterling Hawkins was recently profiled by NewsWire on his work through Maverick Angels, an entity that takes an entrepreneurial approach to angel investing. Last year, the company invested in no fewer than 11 startup businesses, of which the largest group worked in software or the Internet.
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