Category: blogposts

03
Jun

Innovators Find New Ways To Think

The Duryea Brothers

The Duryea Brothers

Over a hundred years ago this month, the Duryea brothers built one of the first one-cylinder automobiles. Charles & Frank Duryea were innovators and entrepreneurs, but like so many talented people, they were beat to the market by others. For most of their lives, the Duryea brothers came to resent their lack of fame compared to the veritable Henry Ford.

Amongst themselves, the brothers were also embroiled in a bitter legal battle over who had actually built the first car. The dispute ended only with older brother Charles’ death in 1938. Instead of wasting time and energy on fighting, harboring resentment, and continually defining themselves against their betters, what if they charted a new course, embracing their role as early adopters and finding new ways to apply their skills to new projects and possibilities? Imagine what their passion for innovation could have yielded then?

23
May

Unleashed: Where are you going?

 Are You Unleashed?

 The strategy and work session could always use more color.  Unleashed is the Oishii way of thinking about thinking. For us, Unleashed in a work session means using the mind productively, creating something tangible and useful. Unleashed means an open mind free from the clutter of judgements, cynicism and anger. Unleashed allows the shapes the unformed intuition and impulse into words. Go wild. Get unleashed…Where are you going?

 

For more #kidinspired and The Kid Unleashed: series at Tumblr

22
May

Oishii at Google i/0

Al-Insan Lashley (Digital/Interactive Producer) and the KID were both present and accounted for at Google i/o Extended’s Keynote address and for a variety of presentation sessions.  Google i/o offered deep technical content and a lot of geeky fun…

The day could have easily been an empty or celebratory party on the part of tech industry giant Google… but the announcements were riveting and valuable.

Some of the up-and-coming releases and educational presentations made at Google i/o included:

  • •Exciting animation developments that occur right in the browser (no no app or video required) [via a demonstration of The Hobbits: Trollshaw Forest]
  • •Really engaging multi-device gaming experiences, including tablets and iOS, see below.
  • •Increasingly shared experiences between Google websites and apps on a variety of machines – desktop computers, mobile phones and tablets.
  • •Powerful new features that can be accessed on the web, not just through Google’s browser, but on a variety of modern browsers.

 

google-i-o-cap1crop

Oishii Digital and Interactive producer, Al-Insan Lashley, at the recent Google i/O event in Los Angeles.

Al-Insan Lashley (Digital/Interactive Producer) and the KID were both present and accounted for at Google i/o Extended’s Keynote address, as well as in a wide variety of presentation sessions.  It offered deep technical content and a lot of geeky fun…

 

 

 

01
May

Bring Everyone Coffee…

Looking to make the next teamwork session more productive? Try making everyone coffee and bring to the meeting

Psychologist Sonya Lyubomirsky, sonjalyubomirsky.com, has studied happiness and has discovered the many  downstream benefits of cultivating a smile and generous emotions for your  work mates.  For creatives, where “producing” content is critical, feelings play a role in the process of idea generation.  Postive feelings about ones self and others fosters empathy which in turn allows the mind to flourish and generate ideas. So, pick up the coffee and let the ideas flow…

 

typewriter_2138

23
Apr

Oishii Creative–Dare To Inspire

Oishii Creative welcomes aboard Luca Giannettoni as Creative Director and Designer. Giannettoni is an award-winning creative director for broadcast, print, commercials, and feature film titles. Originally from Verona, Italy, he launched his career in design and fashion before coming to Los Angeles, where he has served as Creative Director at top production and design companies, such as Bang Bang Studios, Trailer Park, ARTiFACT and Aerodrome Pictures. As a freelancer, he has worked with Motion Theory, Mirada, Brand New School, Logan, MPC, King & Country, Digital Kitchen and The Mill. Notable work includes a print and broadcast campaign for AT&T, as well as commercials for Toyota, T-Mobile, Mazda, Scion, Microsoft, Nike, and American Express, among many others.

 

image

17
Apr

The Kid In The Wild Series

IMG_0981

The Oishii Kid was a labor of love. After a team conversation about our favorite DIY toys, Ish designed, produced and found distribution for the Kid, complete with iconic hair, belly and attitude. The toy was an inspiration project and a way to talk about creativity, idea generation and imagination. The Oishii kid is now out in the world and in the wild! Fans are now using social media, #kidinspired, to capture the kid’s travels and how he’s making their day a bit more inspired and interesting.

01
Mar

Think Like A Tourist

_MG_0093-Edit

Ish preps for a strategy session by thinking of Peru

Tourism as Thinking Tool

 Do you know how to think creatively? What does that even mean? A lot of authors blogs and webinars generate lots of money and buzz around this very simple but misunderstood intention—how to think creatively.  Thinking creatively is deceptively simple in that it involves more than using your brain for a task or outcome. It is a physical process working in tandem with carefully practiced thinking skills.  We at Oishii Creative encourage everyone—clients, and within our internal culture, to think creatively everyday and this is what we mean:

  • Tourism as Thought Process: What do you do when you go to a new city? Most people explore through maps and with feet on the ground. That is, we use a map and walk around getting a lay of the land. We invariably make a few wrong turns; we go back and find where we want to go.  Using the same “outsider” mindset to understand a problem we want to solve, an article to write, boards to create or whatever (insert task here) goes along way toward pushing the mind closer toward opening the space for thoughts, ideas and action. Try the following exercise before work: Walk around the out-of-doors of your work -space. Bring nothing with you but a paper and pen.
  • Step #1 Walk briefly and notice where your mind wanders: Let loose without censoring yourself: think about the multiple upcoming deadlines, the annoying meeting you want to miss or the best options for lunch. Let your mind loose for five minutes.
  • Step #2 Now find something that grabs your attention—a tree, a person, a building—sit or stand near the object and give it your full attention. Think only about that object—this can be hard, but do your best.
  • Step #3 Begin writing notes about the object. Write as if this object were completely new to you. Like you are a tourist and you are seeing the object for the first time. Jot down its physical characteristics, its size, shape, scale color etc.  No detail is too inconsequential or too small; write everything you notice.

Look at your notes. Did you draw a picture or diagram? Did you record lots of detail or only a few? The goal of the exercise is to generate as many details as possible.

If you took only a few notes or drew with minimal detail on your first excursion, no worries. Practice your tourist skills again tomorrow before work. Practice will train your brain to think actively and generate lots of details about whatever it is your observe, the goal being to bring a fresh and perceptive mind to the day.

We call this the Oishii Tourism as Thought Process, because it takes the best of academic, neuroscience and ethnographic research and synthesizes into a tool kit for approaching problems.  And creativity, or learning to “think” creatively is a problem we love to solve.

 

11
Oct

Do You Know Your Story?

You have ideas, technology and investors… but do you know your story?

 

Oishii’s own consumer behavior specialist Sterling Hawkins was recently profiled by NewsWire on his work through Maverick Angels, an entity that takes an entrepreneurial approach to angel investing. Last year, the company invested in no fewer than 11 startup businesses, of which the largest group worked in software or the Internet.
Continue Reading..

14
Aug

Oishii Creative & Steven Murashige Play Well Together

Creative Agency Oishii Creative and Director Steven Murashige have formed an alliance built on a longstanding working relationship and numerous projects together. Under this new partnership, Oishii and Murashige can collaborate in any capacity on commercial and broadcast work in the US and internationally. In addition to music videos for Rage Against the Machine and Incubus, the two have worked on promos for NFL Network and Nicktoons, a branding package for Epic Records, and ad campaigns for Ross.

29
Nov

Congratulations to the Inaugural SMMA winners!

Oishii Creative was honored to produce this open for the first annual Sports Media Marketing Awards (SMMA).

Continue Reading..