Work // Broadcast
Voltron Force Promo
How do you take over the world? With a giant robot of course. For the launch of VOLTRON FORCE, Nicktoons asked Oishii Creative to create a promo that emphasizes the generational and global appeal of Voltron, set to the theme song from the show open created by Swizz Beatz and Lenny Kravitz. Our answer represents people of all ages, from teenage boys playing basketball to granny dancing down the street, grooving to the tune. The world-wide reach of Voltron is captured with billboards, bus ads and marquees from iconic locations in Los Angeles, New York, London and Tokyo. International crews provided footage from 4 different locations on 3 continents, shooting almost simultaneously. Using the song as a hook, the promo reinforces how hip and cool this new show is. This, mixed with the live-action and integrated graphic approach, delivers the perfect teaser for VOLTRON FORCE which airs on Nicktoons in June. Let’s Voltron!
