How do you take over the world?  With a giant robot of course.  For the launch of VOLTRON FORCE, Nicktoons asked Oishii Creative to create a promo that emphasizes the generational and global appeal of Voltron, set to the theme song from the show open created by Swizz Beatz and Lenny Kravitz. Our answer represents people of all ages, from teenage boys playing basketball to granny dancing down the street, grooving to the tune. The world-wide reach of Voltron is captured with billboards, bus ads and marquees from iconic locations in Los Angeles, New York, London and Tokyo. International crews provided footage from 4 different locations on 3 continents, shooting almost simultaneously. Using the song as a hook, the promo reinforces how hip and cool this new show is. This, mixed with the live-action and integrated graphic approach, delivers the perfect teaser for VOLTRON FORCE which airs on Nicktoons in June. Let’s Voltron!

NFL Network desired a campaign to drive new viewers to the multitude of programming, information and resources provided  by the Network throughout the NFL Postseason. With each passing week building up to the Super Bowl, various teams are  eliminated from contention; the network needed an easily updateable package that would still reflect this exciting dynamism.

Oishii Creative’s solution emphasizes NFL Network’s ownership of everything football in a vibrant and technology-laden  environment. NFL Network talent enters a futuristic control room dominated by an interactive light table. As they manipulate  the graphic interface, all things NFL Network has to provide in the Postseason explode across the surface—programming, game-highlights, interviews, behind-the-scenes access, all provide exclusive coverage of the weeks leading up to Super Bowl  as only NFLNetwork can. As the talent promise, “We’ve got you covered.”

A consumer campaign was created for Ovation which promoted American Revolutionaries: The Directors and Ovation Vacation. The campaign ran over two months in Wired, Entertainment Weekly, Conde Nast Traveler, and Vanity Fair. In addition to print executions, digital ads were delivered for inclusion in Wired’s new iPad edition.

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Fox and Craig Kilborn came to Oishii in search of a show open which matched Craig’s unique personality and tone. The open features L.A. landmarks spliced together with Craig’s tongue-in-cheek humor. We had the honor of working with famed graphic designer Rod Dyer, who designed the show’s logo. Rod is responsible for some of the most recognizable logos, including Maverick Records, MCA, The Disney Channel, CPK and Kookooroo.

Oishii was tasked with developing a visual identity representing the diverse nature of art and contemporary culture and function across all platforms. In addition to a new logo mark, Oishii provided the network a whole new look including website, ID’s, promo’s, interstitials, stunts and other supporting launch materials.

When Disney needed a series of animated DVD extras, they came to Oishii for help. After presenting various looks to Disney, a layered cutout style was selected and applied to the many short videos.

When Ovation asked for a boxed set of their programming DVDs, we knew a standard solution wouldn’t do. Instead, we created a design which sprung open when opened surprising the recipient and delivering on the promise of “Art like never before. TV like nothing else.” Within the opened piece were five DVDs, each with a unique sleeve and disc design. The modular approach allows Ovation to update the content as needed without redesigning the packaging.

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Oishii was asked to update the NFL Network’s Special Presentation ID. Debuting at halftime of the 2010 Super Bowl to an audience of over 100 million, the work features Peyton Manning, Troy Polamalu, Ray Lewis and more.  

DevExpress is a leader in software development. When they decided to launch an online channel to promote and support their products, they asked us to design a graphics package for their extensive content catalog. Using television conventions, we provided them lower thirds, countdowns, an open which reinforces their leadership position.  

Beachbody asked Oishii to revamp their BNN online programming with a graphics toolkit. In addition to lower thirds and other elements, a compelling intro was created combining beautiful footage with a typographic treatment which reinforced the company’s core values.

Oishii was asked to create this packaging for the Superman Returns video game. The finished artwork was a combination of 3D, photography, and illustration.

Oishii created this animated piece in support of UNICEF’s Tap Project. The program provides clean water to children around the world.

CREDITS  

The NFL Network provides the inside perspective on all things football. Taking cues from this positioning, we developed a series of unscripted promos, each featuring a different NFL coach. Through the campaign, the audience is brought face to face with the heart of football.  

NBA-TV wanted a dramatic package for their basketball programming. Oishii’s design incorporated heavy 3D character animation to achieve a highly polished presence for the network.  

In a show of solidarity with the Dalai Lama and Tibet, 20 artists, director Mark Pellington and Oishii Creative came together to release an album and viral video on the eve of the Beijing Olympics.  

Oishii was brought in to revitalize the EA SPORTS brand. The current EA SPORTS logo medallion was designed for them. A franchise lockup system was also created to accommodate their many sports titles