Tag: Technology

20
Feb

Clean, Simple and Effective: Five Visual Design Lessons from Edward Tufte

Photo Courtesy of www.edwardtufte.com

Photo Courtesy of www.edwardtufte.com

Working in visual creative is our profession, so how people see, think and process is at the core of our business. We are devoted to merging design with technology and how people relate to the world. So, of course, we are continuously inspired by data visualization expert Edward Tufte, or the “Galileo of Graphics,” as Businessweek once dubbed him. “ET,” as he calls himself, is an artist, statistician and artist, and Professor at Yale, who’s written, designed and self-published four books on data visualization. He’s worked with everyone from IBM to The New York Times to NASA, all in an effort to better deliver information.

Although ET primarily works in numbers and charts, at the heart of his analysis and lessons, is the universal language of creativity — storytelling. ET may specialize in beautifully expressing data, but at its core, it’s still telling a story, something we’re striving to do every day. And the similarities extend from there. Ultimately, ET has many theories on good design, especially this one, from his book Envisioning Information: “Clutter is a failure of design, not an attribute of information.” Here are five more lessons we can apply from ET’s teachings:

Edward Tufte Photo Courtesy of www.edwardtufte.com

Edward Tufte
Photo Courtesy of www.edwardtufte.com

Allow for Solitude
Tufte is a champion of forcing audiences to “see without words,” which he explains requires a clear mind. In order to achieve this empty state of openness, sometimes, we need solitude, or at least quiet as our brains aren’t very good at multitasking while engaging in deep, contemplative thought and communication. So deep seeing requires a fairly certain serenity of one’s self, but also a serene environment. And in that way, all the brain’s processing power can veto into seeing.

Don’t Dictate How Others See Things
Tufte warns that designers and marketers often underestimate their audiences, and thus attempt to over-explain with their design, which results in unnecessary clutter and labels that stop the audience from having their own reading of the art, instead only seeing what’s been presented to them. Trust in your audience and let them explore your design on their own. You’ll both be much happier.

Don’t Follow The Trends
Tufte has spent his life pursuing the documentation of “forever knowledge,” or guiding principles for design and data visualization that are not dissimilar to scientific principles in that they can be tested and stand the test of time. Tufte doesn’t believe in following design trends; instead, he encourages you to pursue classic designs that can stand the test of time. This isn’t to say that trends are without merit in our industry, but we should carefully pick and choose which, and how, to integrate.

Approach Design from the Outside In
Good design, according to Tufte, can speak to anyone. As mentioned earlier, this doesn’t mean that we should underestimate our audience and present a watered-down version of anything; alternately, we should consider what they really need and design from there, rather than letting the technology dictate the design. So, just because you have access to Oculus Rift doesn’t mean it’s a good fit for all projects.

Inspiration Can Come From Anywhere
ET cites Swiss Alps maps and traffic controllers’ hand signals as two of his favorite, most inspiring visuals. Okay, so maybe for a numbers geek like Tufte a map makes sense, but the fluorescent cones? They’re a language unto themselves; visual communications parsed down to the most clean and simple level allowed for. You never know what’s going to speak to you, so don’t rule any experience out. You may think you don’t have time to go for that morning surf, but when you’re out on the water, rolling with the waves might just be when the much-needed inspiration strikes.

16
Jan

The Future of Television

Image Credit: Creative Commons, Jiri Zraly

Image Credit: Creative Commons, Jiri Zraly

Television was once lauded as a groundbreaking medium, but as we’ve entered an age of seemingly exponential growth in media technology, that status has become questionable. Surrounded by competition being broadcast on every screen imaginable – from sources that were previously unimaginable – to some, the perception today is that television has become slow to adapt to technology, and media companies are more interested in competition and gobbling up competitors, or monetizing views rather than charting the future of entertainment.

There are glimmers of truth in these observations, but gleams do not illuminate the totality of change going on in broadcast and cable television. Let’s step back for calculated pause. Perhaps the issue isn’t television’s tepid use of technology, but more our FOMO and impatient mindset as it concerns digital media. Our impatience is blocking our full appreciation of market conditions.

We are bombarded with hourly news about the latest digital and television content deals. We attend industry conferences where everyone is busy speculating about digital and television competition and convergence. And the question on the tip of everyone’s tongue is, “when will television catch up with new models of distribution?”

But by focusing on this question, we’re not appreciating the fact that television’s history is still active and ongoing. Also, in our excitement to move forward, we may be overestimating the success of new distribution platforms. Netflix has not shared ratings for its hot shows House of Cards or Orange Is The New Black, but the buzz nevertheless, quickens the tempo of conversations. Our impatience tells us that the content is out there, but . . . what? The buzz amplifies our impatience, which feeds our prevailing mindset.

There are two ways of understanding the future of television, first from the technology side: how to best deliver content whether through VOD, SVOD or over-the-top services. Secondly, through the targeted content side: understanding what type of programming people want to consume. Most consumers are not deeply concerned with the hardware companies that control the physical gadgetry; most would also rather consume interesting and meaningful programming.

From this perspective, it’s the content that seems everywhere, and media companies are the competitive foot-draggers. At a recent New York Television week, a panelist said that there’s endless programmable content out there, but this may be a bit of an overstatement. What is out there are silos of niche audiences. The prevailing logic is that the mother brand, the larger company where television’s legacy still makes it king, is what ties them together.

And while we’re placing so much emphasis on the evolution of digital media, i.e. the second-screen, studies show that, so far, at least, viewers are using new technology either as supplemental or in partnership with traditional viewing, not as a replacement. If we look back in American economic history, during every epoch of industrial transformation, the successful companies made strategic moves while the losers acted too quickly. Caution is not always a losing strategy.

From a brand perspective, television shouldn’t lose sight of audiences, who they are and what they want. Media empires, broadcast and cable companies must forge relationships with audiences, create conversations for smart and busy viewers using new demographic, trends and ethnographic research.

Needless to say, broadcast and cable television is cautiously charting its future, and that future it is happening right now. At this moment, companies are thinking, planning and iterating how to deliver content to anyone, anywhere and across any screen. Amazing opportunities exist. You’ve got to know where to look.

03
Oct

Oh My, Look at the Time

Image via n4bb.com

Image via n4bb.com

When the biggest brand in consumer electronics revealed its newest ground-breaking product, the Apple Watch (so far, the brand is breaking its “i” naming trend, staying away from the moniker), earlier this month, the internet went wild. The long-rumored watch — speculated on since 2010 — was finally available for consumers to view, and purchase, sometime early next year for $350. A small price to pay compared to the $1,500 and awful aesthetic of Google Glass and with voice- and touch-activated functions that allow users to check email, call contacts, look at photos, track exercise, and yes, tell time, all with stylish interchangeable bands.

Now, wearable technology is nothing new. We’ve had bluetooths since 2000 and digital hearing aids, technically a form of wearable tech, since the late ‘80s, but in fact, as Mashable reports, it was tech geeks in the ‘60s and ‘70s trying to cheat casinos who are credited with pioneering some of the first forms of wearable tech.

But, outside of computerized wristbands and even rings, mostly used to track fitness levels, while wearable technology has quickly been gaining ground, nothing has broken into the laymen’s market yet. Yet. Looking at how Apple changed the cellular communication market, making smartphone ubiquitous with cell phone, or really, even phone, and considering their enormous database of loyal customers, if anyone is primed to crack open this market, it’s Apple.

And, the consumers are ready for it. According to a poll done by GlobalWebIndex, 71% of 16- to 24-year-olds would like to own wearable tech, which the poll defined as smart watches, smart wristbands or Google Glass. And according to the same study, 64% of global internet users say they have worn or would like to wear a piece of wearable tech, with men dominating that number at a 69% affirmative rate and women at 56%.

As marketers and creatives, we’re always being asked to anticipate “the next big thing” or being bombarded with what the media has dubbed “the next big thing” (Anybody employing holographic teleconferences yet? Didn’t think so.), so sometimes, we can be most blind to designing our campaigns for emerging platforms. Just look at how long it’s taken us to crack the mobile market, and how clueless many big brands still come across on social media, and you’ll see that as much as this industry loves something shiny and new, they don’t always understand how to use it to best serve them or how soon to become a part of it. The best strategy we can have for wearable technology is to figure out ways to experiment with it now. Maybe it’s a one-off stunt as part of a bigger campaign or maybe it’s an in-house experiment. Whatever we do, we need to do it fast because as soon as that Apple Watch gets strapped to your client’s wrist, they are going to be asking how you can get them a marketing presence on it.

Wearable technology is going to be a whole new platform to us. A more intimate version of mobile that will open many doors, and present an equal number of challenges, but isn’t that the fun of it? In this business, I’ve seen enough tech trends come and go to see that wearable tech isn’t going anywhere. Whether it comes in the form of an Apple Watch, a more accessible version of Google Glass or the product of a startup founded by someone who hasn’t started high school yet, soon, it’s going to be second nature to us to strap on our tech. We don’t need to anticipate this as a trend, we need to embrace it as a new part of our lives.

 

30
May

Meet Carlos Penny, Our New Head of Business Development!

Carlos PennyWe’re excited to welcome Carlos Penny as our new Head of Business Development. He comes to Oishii with more than a decade of business development experience, including positions at TV production company SD MEDIA and digital content agency FILTER.

Bringing Carlos on board is part of our continued evolution by embracing strategic partnerships with a focus on multidisciplinary talent and investing in proprietary technology, mobile video and multi-channel networks.

What makes him right at home at Oishii? He’s passionate about emerging industries and technologies, he’s in tune with the future of our company and our industry, and he brings the same energy and ethos we do when working with clients. So everyone wins.

When he’s not surfing or cooking sliders on his rooftop deck in Venice Beach, you can find him supporting the local community, which he’s proud to call home (Oishii’s a close second, of course). Carlos also volunteers with the Surfrider Foundation and is working towards launching his own non-profit, Surfunite.

21
Mar

Why Neil deGrasse Tyson Rocked SXSWi

Photo via Network World

Photo via Network World

My goal at SXSWi this year was to not only make it into the actual keynote presentations (which meant arriving early!), but to attend sessions that were outside of my comfort zone. I wanted to feel inspired in my everyday life and broaden my perspective both personally and professionally.

Well, I have to say that Dr. Neil deGrasse Tyson (host of FOX’s rebooted “Cosmos” show) handily — and emphatically — delivered. His Bill Cosby-like comedic chops, likeable personality, vast knowledge of science and uncanny ability to make the subject accessible to anyone — made me want to jump back into my grade school science class and learn all over again.

Tyson is, by far, one of the most engaging speakers I’ve ever come across in any conference, festival or event. And it was clear by the wild applause, hoots and hollers from the audience that they were just as captivated by him as I was.

Said Tyson: “I don’t want to hand out answers. When you explore, all those answers come for free.”

One of my favorite parts was when Tyson talked about how children perceive the world, and aren’t afraid to challenge or question the status quo. He shared a hilarious story about how he encouraged his daughter to take a skeptical view and test the myth of the Tooth Fairy. Rather than flat-out denying the childhood fantasy figure’s existence, he equipped his daughter to do experiments with her friends. What did they do? They put their teeth under their pillows without telling their parents!

My takeaway from Dr. Tyson’s keynote is to see the world through the lens of a child. Never suppress your curiosity. Test and try things out for yourself. Don’t just accept what others tell you as truth. Keeping an open mind and open heart will lead to many discoveries about yourself and the universe around you.

10 Neil deGrasse Tyson Quotes To Fuel Your Love Of Science

Courtesy of Mashable

1. “A scientist is just a kid who never grew up.”

2. “Science literacy is how much do you still wonder about the world around you. What is your state of curiosity?”

3. “You can’t just choose what is true and what isn’t.”

4. “All the nine-planet people out there, just get over it. It’s eight!”

5. “There’s so much to be impressed with in the universe. I don’t want you to be distracted by things in the universe that are not.”

6. “One reason we should go space: You know the dinosaurs would have gone there if they could have. Dinosaurs didn’t have opposable thumbs or a space program, though.”

7. “To be scientifically literate is to know when someone else is full of bologna sandwich.”

8. “The missing skepticism is the problem.”

9. “If we’re trying to go into the 21st century and be competitive, we can’t just believe we’ll be competitive.”

10. “I would encourage you to not become attached to the number of things. There’s no physics in the number of things.”

And a brilliant piece by Fredric Paul of Network World on how Dr. Tyson’s insights could apply to the world of enterprise technology and networking.

— Michele Lu Kumar, Principal of Priya PR

12
Aug

SXSW V2V: Day 1

SXSW V2V Logo

We love SXSW not only because of the parties and people (although we should note both are excellent), but also because, on a more earnest note, we at Oishii love participating at SXSW V2V and the community of like-mind entrepreneurs and creativists who experiment with the order of things.

Building on the SXSW experience, SXSW V2V is a four-day event in Las Vegas with an emphasis on the creative spark that drives entrepreneurial innovation.

In the days ahead, the 1,500 attendees will participate in informative panels, mentoring and coaching programs, intense workshops, pitch competitions and exhibits of startup innovations.
Here are a few highlights from today’s sessions:

America’s Entrepreneurial Spirit: The Case for Fixing our Broken Immigration System
Alex Torrenegra, CEO of VoiceBunny
Andrew Crump, CEP of Bluefields
Mark Falzone, Deputy Director National Immigration Forum
Rep. Joe Heck, US House of Representatives – US Congressman
Scott Allison, CEO of Teamly Inc.

This panel discussed what lies ahead for immigration reform, and what the tech industry can do to fix the broken system.

Key takeaways:
• Like a bad football team, we’re training the players with the best strategies and sending them out to work in other countries because of immigration.
• It’s necessary to bring (the right) talent to startups.
• There’s need to be a balance between bringing international talent and national security.

Founder’s Guide to Securing First Round of Funding
Alex Mittal, Co-Founder & CEO of FundersClub

In this session, Alex Mittal outlined the fundraising process for first-time founders, focusing on whether fundraising makes sense, best practices for securing their company’s first round of capital, the role investors will play in their company’s future, and things to consider before agreeing to investment terms.

Key takeaways:
• Try not raising money. 2/3 of IPOs are not from VC money.
• $25-50k can start companies. Go with your family and friends.
• Then raise about 18 months’ worth of money.
• Spending doesn’t equal results.
• The key to success: don’t die!

Not Just a Pretty Profile: Building Online Persona
Brett Martin
Christine Herron, Director of Intel Capital
Peter Kazanjy, Founder of TalentBin

This panel discussed the importance of cultivating the online persona, provide concrete examples of what has and hasn’t worked, and help you understand the challenges that come along with that creation.

Key takeaways:
• How a person can act like a brand and vice versa.
• Everyone has an online persona. Be proactive about managing it.
• Venture groups and employers will look at your online persona.
• Authenticity has to be proportional to what you share. Personality is what attracts people.
• Create goals and objectives around your online persona and build a content strategy for it.
• Purpose needs to be defined:
o Build professional credibility
o Professional engagement (personal)
o Create connections
• Address mistakes head on
• Your online identity carries over into the real world (examples: Uber, Lyft, etc.) Rating each other furthers that identity.
• First step to engage (if not already) is to signup, consume and learn.
• Good analytics tools: Reporative, Twitter (analytics) & Sprout Social

Keynote: The City as a Startup
Tony Hsieh, Zappos

Culture is to company as community is to city; it’s about values, innovation, serendipity, and attraction of smart startups and the creative class. Tony applies his Zappos corporate culture to build the most community-focused big city in the world, in Downtown Las Vegas.

Key takeaways:
• Tony invested in Zappos… and then joined the company because investing was boring.
• He invested into customer service instead of marketing.
• Culture is the most important thing in order to deliver happiness.
• The values can be anything; it just requires company alignment.
• There needs to be a higher purpose beyond profits.
• Brand and culture are different sides of the same coin.
• A great brand is a story that never stops unfolding.
• Zappos moving past its four walls and into community as well.

Zappos CEO Tony Hsieh

Zappos CEO Tony Hsieh

Learn How Top Brands are Succeeding by Being Transparent
Jeff Rosenblum, CEO of Questus

Jeff discussed how advertising is the connection point between consumers and corporations and that the industry can be the linchpin in a revolution that enables corporations to earn billions while moving the planet forward.

Key takeaways:
• Advertising is going through a revolution. Social media and technology are forcing a paradigm change.
• Advertising can save the world.
• Trust is at an all-time low. The authenticity of a brand is so important to building that trust.
• Because of technology, transparency is forced. If you don’t participate in the conversation, people will have it around you.
• As branders, we have to help companies be great. We can inspire a new generation of branding where authenticity drives consumers, not false messaging.
• Digital natives are now taking over the workplace. What happens as transparency natives come into the workplace?
• Advertising has to make a fundamental shift from “interrupting us” to adding value to our activities.

01
May

Kinetic Sculptor Theo Jansen

Theo Jansen is a self described kinetic sculptor who creates incredible autonomous sculptures. Their movement is powered by the wind. His work breaks down the traditional barriers between art and engineering to make incredibly complex pieces which seem alive. His goal is to make them completely autonomous and let them loose in herds.

Continue Reading..


Warning: A non-numeric value encountered in /nfs/c05/h05/mnt/16967/domains/oishiicreative.com/html/wp-content/plugins/ultimate-social-media-icons/libs/controllers/sfsi_frontpopUp.php on line 63