Oishii’s VP/Partner Kate Canada Obregon was recently asked to serve as a brand advisor for a Los Angeles-area school and its educators. Kate brings unique experience in this space, spending time in university work environments, and earning a doctorate degree at USC, as well as teaching and doing extensive research into culture and education.
“Educational institutions are more than companies trying to garner emotional connection and support,” says Kate. “Schools and learning environments invest in students and in turn, students invest in the values and mission of schools. By implication, the metrics or the value of education lies with individuals and communities. Education brands are very different than consumer brands because their perception and value transcends simple quantification, it’s the sum of many moving parts.”
The first order of business? Kate plans to remind teachers of their critical roles in shaping young minds. “When you think about it, teachers show students how to look at the world, and come up with ways of thinking, drawing or writing about what they see. It’s how creative thinking starts!”