Sprout | #NoMomGuilt Campaign

promo / broadcast

Moms Can Do It!

Say Goodbye to Mom Guilt

SOLUTION

The #NoMomGuilt spot celebrates moms by turning mom guilt on its head as part of an on-air and online campaign. We focused the camera on Mom, showing her in everyday situations where she is often forgotten; all the small, overlooked moments that Mom plays a central role in, whether it’s waking up earlier than necessary or saving a kid from his own mess. #NoMomGuilt thanks her for everything she does, showing that Sprout stands beside her in genuine and authentic ways while driving traffic to the linear channel and Sprout’s Facebook page.

RESULT
  • Live-Action Spot
  • Visualization of Brand Values
  • On-Air, Online and Social Campaign

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