As Sprout’s creative collaborators, Oishii gave form to the evolving brand strategy and updated tagline with a new on-air package for the TV network. The refresh served as a template and inspiration for all other brand work, across all platforms. The on-air system consists of menus, pop-ups, upper thirds, Network IDs and a promo toolkit, all with original music. The fun, energetic design integrates live-action and graphics to represent the new “Free to Grow” tagline, connecting with current fans and new audiences alike. As part of the package, a custom font was designed for on-air use, as well as digital and print. The vibrant new identity helps maintain Sprout’s position as a leader in children’s programming, setting the stage for everything new that’s yet to come.