Our spot, “Blanket,” celebrates a time of unfettered creativity and limitless imagination in children. As Sprout’s creative collaborator, we get a peek into a Sproutling’s mind as a simple prop transforms her from fort-builder to teddy bear-caring nurse. Uniting everybody, through nostalgia or inspiration, “Blanket” is another in a series of brand spots Oishii directed and created with Sprout, featuring mombassador Alyssa Milano’s voice-over talents. With Sprout’s relaunch, every moment – and every blanket – is full of possibilities.