Sprout | Accident

broadcast / branding / strategy

Get Messy

Learning by Doing

SOLUTION

We understand that accidents often lead to victories – it’s through trial and error that we learn to succeed and grow. Another in a series of national brand spots, “Accident” shares several live-action family scenarios, shot and directed by Oishii Creative in collaboration with Sprout. The brand spots distinctly give voice to Sprout’s updated tagline, “Free to Grow,” which is endorsed by the network’s mombassador, Alyssa Milano. Sprout reminds us that in every accident there is an opportunity.

RESULT
  • National Off-Channel Brand Spot
  • Live Action Production and Editorial
  • Celebrates Brand Voice and Beliefs

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