PromaxBDA 2014 Promotion, Marketing and Design Awards

design / branding / broadcast / motion / strategy / print

#WTF (WHAT THE FUTURE)

IMAGINING THE POSSIBILITIES

SOLUTION

Each year PromaxBDA taps an agency to provide the design for the annual promotions and marketing conference. We were selected as the conference Brand partner and took the challenge to expand the role of the collaborative agency. Our goal was to best represent  visually the theme for the year #WTFuture, and more importantly we wanted to provide a platform for inspiration and conversation. Our work with Promax extended across platforms, from short films and motion opens to print, digital and environmental collateral.

RESULT
  • Unifying brand voice for specific event
  • Cross-platform collateral creation and toolkits
  • Connections to contemporary culture and media