ESPN | Pan American Games Graphics Package

motion / design / show package

Mundos collide

Reaching global goals

SOLUTION

We developed a vibrant, energetic, cohesive graphics package that created a direct connection between ESPN and its multicultural audiences.
This package helped ESPN’s growth as their coverage of the games became some of the highest-rated telecasts on Spanish-language cable.

RESULT
  • Cultural Connection
  • High Ratings
  • Modern Take on Folk Art