E! News and E! Online are converging and the Network wanted a way to make a splash about this at the 2015 Upfronts. Through discussions with the E! team, Oishii developed a plan to incorporate graphic overlays into footage that tells the evolving story of E! News. Social media and digital technology inspires the design and identity system for the Brand Sizzle. Vibrant colors, graphics that required tracking and rotoscoping, and lower-third idents unite to provide a fun, pop-culture inspired package to announce the union of E! News with E! Online.