Discovery Life | Trauma: Seconds to Live On-Air Campaign

promo / broadcast

The Difference Between Life and Death

Critically Real


Oishii was challenged with how to create a campaign that reflected the intensity and the anxiety of the crucial 60 minutes after an accident for Discovery’s new show “Trauma: Seconds to Live.” Our strategy was to use a count-down motif graphically and on the soundtrack as footage from the show. Every action counts as time slips by.

  • New Show Launch Promo
  • Visual and Aural Show Brand Strategy
  • Editorial and Graphic Solutions