BET | “Zoe Ever After” Make-Up Tutorials

cross-branded content / web

Connecting Viewers with New Series

You Look Fabulous

SOLUTION

BET wanted to drive traffic to their new sitcom, “Zoe Ever After,” starring Brandy Norwood as cosmetics mogul Zoe Moon. Her role as owner of a cosmetics line and the popularity of YouTube make-up tutorials inspired BET to concept tutorials for their online channel. We served as a production and postproduction partner to shoot and edit their vision.

RESULT
  • Live-Action YouTube Videos
  • Celebrity-Driven Spots
  • Multi-Channel Marketing

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