When it comes to Crowdfunding, how should you position and share your story?
Storytelling is one of the most effective ways for you to communicate your ideas to a larger audience – whether you’re looking to attract investors and clients, recruit talent, or build media buzz around your business. Your story has to be clear, concise, emotionally relatable, and backed up by rational thought. After all, as an entrepreneur, you’re oftentimes trying to make the complex and intangible into something tangible.
There are some key things to keep in mind when crafting your story:
1. Know who you’re speaking to
2. Personally connect with your audience
3. Use different mediums of communications appropriately
4. Pictures & visuals can really help sell your idea
5. Be succinct
Beyond sharing your story, make sure you listen to what others are saying about you and your brand. The more active and engaged you are on your social networks, the larger (and more loyal) your following will be.
Try out this brainstorming & storytelling process outlined in our previous post on the topic: https://oishiicreative.com/are-you-a-storyteller-or-storymaker/