We continue on our series on Crowdfunding with insights from Oishii and how to make sense of all the options.
• What are the options for funding your idea(s)? Some top ones include:
Kickstarter – focuses on creative projects and is probably one of the best known crowdfunding portals
Indiegogo — allows a broad range of projects
Fundable – caters to small business startups
FundAGeek – focuses on technology and science-related initiatives
Circleup.com – only available to accredited investors raising the amount that can be raised, and only focused on mid-stage product companies
Rockethub – international portal focused on artists, scientists, entrepreneurs, and social leaders
ThrdPlace – a hybrid crowdfunding / crowdsourcing site focused on community development project
Crowdcube – only focuses on equity-based crowdfunding
FundingGarage – car and motorsport-oriented projects
• Which platform is right for you? What do you need to consider?
Your project really should be aligned with the philosophy of the crowdfunding site. For example, creative projects should be on creative-oriented sites while tech projects should be geared towards tech-focused ones. This has to be balanced with how popular the site is and how many people are engaged with the portal. After all, you’re looking to them for the investment. Only reward-based crowdfunding is available in the US today; once regulations are promulgated around equity crowdfunding, you’ll have to choose if reward-based or equity-based incentives are more appropriate for your project.