We were tasked by Tennis Channel to create a full-page print ad that would run in Advertising Age’s Annual Cable Guide. The ad’s concept draws inspiration from sports columnist Jason Gay’s recent Wall Street Journal article on “Why Tennis Rules the Earth,” and the iconic image of Djokovic ripping off his shirt in celebration of his epic win over Nadal at this year’s Australian Open.  The piece both captures the power of the sport and anchored Tennis Channel’s Upfront-presentation roll out, focusing attention from the advertising community.

We created a graphics package for Discovery’s hit reality-series Auction Kings. Featuring a sophisticated, cinematic style, the new main title used high-speed footage to create a slow motion effect highlighting the show’s talent. Auction Kings continues to be one of the network’s more popular shows.

How do you take over the world?  With a giant robot of course.  For the launch of VOLTRON FORCE, Nicktoons asked Oishii Creative to create a promo that emphasizes the generational and global appeal of Voltron, set to the theme song from the show open created by Swizz Beatz and Lenny Kravitz. Our answer represents people of all ages, from teenage boys playing basketball to granny dancing down the street, grooving to the tune. The world-wide reach of Voltron is captured with billboards, bus ads and marquees from iconic locations in Los Angeles, New York, London and Tokyo. International crews provided footage from 4 different locations on 3 continents, shooting almost simultaneously. Using the song as a hook, the promo reinforces how hip and cool this new show is. This, mixed with the live-action and integrated graphic approach, delivers the perfect teaser for VOLTRON FORCE which airs on Nicktoons in June. Let’s Voltron!

NFL Network desired a campaign to drive new viewers to the multitude of programming, information and resources provided  by the Network throughout the NFL Postseason. With each passing week building up to the Super Bowl, various teams are  eliminated from contention; the network needed an easily updateable package that would still reflect this exciting dynamism.

Oishii Creative’s solution emphasizes NFL Network’s ownership of everything football in a vibrant and technology-laden  environment. NFL Network talent enters a futuristic control room dominated by an interactive light table. As they manipulate  the graphic interface, all things NFL Network has to provide in the Postseason explode across the surface—programming, game-highlights, interviews, behind-the-scenes access, all provide exclusive coverage of the weeks leading up to Super Bowl  as only NFLNetwork can. As the talent promise, “We’ve got you covered.”

To compliment its print campaign, Oishii crafted a promo for Ovation’s American Revolutionaries: The Directors which was run on several networks. Oishii handled all aspects of the piece including script, voice over, shoot, editorial and graphics.

When OJS needed to demonstrate a proprietary product to the oil industry, Oishii was flown out to document product’s creation from start to finish. Graphics, transitions and color correction were added to the multi-camera footage resulting in a highly polished ten-minute video which speaks for itself.

Fox and Craig Kilborn came to Oishii in search of a show open which matched Craig’s unique personality and tone. The open features L.A. landmarks spliced together with Craig’s tongue-in-cheek humor. We had the honor of working with famed graphic designer Rod Dyer, who designed the show’s logo. Rod is responsible for some of the most recognizable logos, including Maverick Records, MCA, The Disney Channel, CPK and Kookooroo.

Oishii was tasked with developing a visual identity representing the diverse nature of art and contemporary culture and function across all platforms. In addition to a new logo mark, Oishii provided the network a whole new look including website, ID’s, promo’s, interstitials, stunts and other supporting launch materials.