Category: Strategy

24
Apr

Oishii Creative Welcomes EP Danixa Diaz

Posted by / blogposts, Branding & identity, Broadcast, creativity, Danixa Diaz, Innovation, kate canada, Kate Canada Obregon, Strategy, television, Uncategorized
Danixa Diaz at the Oishii Los Angeles offices.

Danixa Diaz at the Oishii Los Angeles offices.

Oishii Creative Welcomes Danixa Diaz as Executive Producer

Los Angeles, CA – (April 23, 2015) – Oishii Creative is excited to welcome Danixa Diaz as Executive Producer. She joins the company with two decades of creative, production and design industry experience. In 2012, Diaz founded representation firm “iartists” after spending seven years leading business development at Imaginary Forces. The addition of Diaz represents the next growth phase for Oishii, which has proliferated from a traditional design studio to a multidisciplinary full-service creative solutions studio since it launched in 2002.

“The natural ebb and flow of our industry requires us to constantly adapt,” remarks Ish Obregon, president & chief creative officer, Oishii. “Having known Danixa and her admirable work for many years, I know her blend of energy, vision and direction will compliment Oishii well. She brings invaluable experience and understanding to our team. It’s built on her appreciation of great art and design – and a keen sense of what’s happening in our industry now and what’s on the horizon.”

Likewise, Diaz has long been familiar with Oishii’s award-winning pedigree. She got to know the team better after experiencing their “visually arresting” multi-platform branding package for last summer’s PromaxBDA Conference — an organization for which she served on the board while fostering many professional connections through the years. Pointing to recent branding projects for television networks The Hub and E!, she is eager to parlay Oishii’s talent and capabilities for even more visibility and future success.

“Oishii offers clients a truly collaborative partnership,” adds Diaz. “That comes with not only exceptional creative, but also depth of knowledge and experience in brand strategy. Their long list of repeat clients, like the NFL Network, are a testament to their success in design, but also their ability to merge the disciplines of branding, design and business strategy. As more and more people recognize Oishii as a go-to name for the kind of big-thinking, top-notch creative that elevates brands, my goal is to keep getting that message out.”

From executive producing to business development, Diaz’s deep industry experience spans commercials, broadcast, feature film, gaming and experience design. Her career began in Miami in the mid-90s and took off in Los Angeles when she became Executive Producer at Three Ring Circus. She fondly remembers this period as the birth of today’s mixed-media companies, as they were combining creative solutions from motion graphics to live action – all across new media platforms.

“I simply fell in love with the design and production geniuses who were reshaping our industry back then, many of whom are still leading it today,” says Diaz.

Continuing to align her career with industry pioneers, Diaz went on to lead business development for Imaginary Forces. During her seven-year tenure with the award-winning creative studio, she remembers taking the first call with “Mad Men” Creator Matthew Weiner, who was looking to commission the show’s now legendary, Emmy-honored title design. Diaz would eventually sit on the Emmy Title Design Executive Committee.

Other highlights from Diaz’s diverse and accomplished career include an American Express campaign via Ogilvy, which introduced her to Joan Gratz – one of her biggest influences. The Oscar-winning artist would go on to participate in an all-women creative panel that Diaz organized for the annual PromaxBDA Conference.

In 2012, Diaz spread her wings and launched iartists, which focused on business development for mixed-media clients, including longtime colleague and design luminary Kyle Cooper, (founder of Prologue and co-founder of Imaginary Forces). Following three successful years at the helm of her own company, Diaz found herself eager to return to the stimulation of a collaborative creative environment and fully embed herself within a collective.

“I wanted to go back to my roots and work with a team that had excellent strategy, branding and creative talent, which is what I’ve been invited to be a part of with Oishii,” she concludes. “Between all of our creative goals and mutual perspectives on the industry and its future, Oishii was the obvious partner for my new journey.”

About Oishii Creative:
Oishii Creative is a full-service creative solutions studio. From ideation and strategy to design and production, we distinguish our clients through the relentless pursuit of the next BIG idea. While no ambition is too big or too small, it all boils down to the RIGHT idea for your brand. Our award-winning team is ready to dream with you and create with you.

http://oishiicreative.com

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02
Feb

Dare to Aspire: Working at the Intersection of Creativity and Ambition

Posted by / blogposts, Innovation, Strategy

Photo courtesy of Flickr Creative Commons/Alfred Lilypaly

Photo courtesy of Flickr Creative Commons/Alfred Lilypaly

As creatives, we’re always working toward to the next great thing — the next project, the next pitch, the next award. But with our packed schedules and competitive industry, it’s easy to get to caught up in the day-to-day of meetings, deadlines, and output, that we often aren’t able to stop and ask ourselves, “What are we really aspiring to?”

Recently, we completed a new show open for E!’s hit series, “Fashion Police,” and found ourselves focusing on the aspirational nature of fashion for the open’s theme. The fashion industry is driven by an unabashedly honest mandate to be aspirational. As much for designers and brands as for the consumers they create for. Aspiration, along with motivation and inspiration, is a key part of the trifecta that’s essential for any company to grow, but it’s not where we usually place our emphasis in our industry.

As brand marketers and designers, we operate at the intersection of business and creative, equally influenced by both industries. In the business world, the focus is on a very outward, but down-reaching goal of how to increase motivation from interactive programs and books to motivational speakers. In the creative world, we put so much emphasis on where we get our inward inspiration, via conferences and award shows, design annuals and publications. Both have their place, certainly, but without the key ingredient of the forward-thinking key of aspiration, we’re losing an opportunity to focus on long-term change.

We focus so much on motivating employees and inspiring good ideas, but do we really focus on our own aspirations for our company? Maybe we should take a cue from that industry and as entrepreneur Curt Hanke puts it, be a little more “naked with our ambitions.”

But to really be sure we’re incorporating aspiration into our company’s mandate, it’s important to understand how motivation, inspiration and aspiration differ. Motivation is a complex driver that governs much of our life, especially our basic needs. It can be summarised as “the desire to do things.” It can be biological (“I’ve got to finish this project by lunch because I’m hungry and need to eat.”) or psychological (“I’ve got to finish this project by lunch because it was due last week, and I don’t want to get fired.”) Within this context, aspiration can be seen as a “long term hope” or “goal.” Your aspirations can motivate you to work hard and get things done to achieve your further reaching goals (“I’ve got to finish this project by lunch because I want to start working on the idea that will make me the next Leo Burnett.”). While inspiration is a sometimes fleeting injection of some higher reaching creative that we’re trying to make accessible on our own level, budget, time or talent-wise.

Aspiration is about raising the bar from within. That’s why it’s important to revisit your aspirations on a regular basis, whether for your career or your company. And, by keeping your aspirations as goals at the forefront of your company’s mission and feeling proud enough to share them with your partners, employees and collaborators, you’re essentially broadcasting your confidence in your own brand. So, even if our wardrobes haven’t changed much since the ‘90s, maybe we should all aspire a little to be more like the fashion industry and reach a little higher.

09
Jan

Winter Offers Creatives Opportunities To Quiet The Busy Mind: Are You Listening?

Posted by / blogposts, Innovation, Strategy, Uncategorized

Photo courtesy of Flickr/Creative Commons, John Lagzo

Photo courtesy of Flickr/Creative Commons, John Lagzo

With the arrival of a new year, we are filled with anticipation and excitement. We can feel transition working its way through our minds and into our desks; the old giving way to the new, the future’s blank slate awaiting our touch, time and efforts.

Many of us make the mistake of turning our focus to lists of highly structured goals in the new year. And often when we share them with others, we conflate our anticipation and discussion for change with actual change. Instead of approaching 2015 with a list of resolutions and to-dos, try starting it off by doing nothing.

A difficult concept for those in our laborious and demanding industry, but this liminal time is a great opportunity to rethink our creative craft. We don’t often get opportunities to settle into the terrains of our minds, relax and daydream, or step back and ponder how we ply our trade.

But we must.

For one, the idea that long days and nights will fuel our creative selves is simply not true. On the contrary, we must recede into our brains and engage the senses. Because, whether you’re daydreaming, reading or listening to music, a relaxed and diffused mind reinvigorates creativity.

For creators of every stripe, it’s an always-looping process of doing work and then stepping back to prime the pump, so to speak, and starting all over again; it’s how we re-acquaint our talents with our profession.

The good news is, you can start 2015 by creating an atmosphere of productivity and energy, bringing vigor and awareness to your work. So, keep some of the following in mind as you clear out your calendar.

First, you have to fully appreciate the value of doing nothing for your creative work. Most artists visualize their creative preparation as “time out of time,” such as being out of sync with schedules, offices, obligations, phones, or the demands of our narrowly focused attention. Writer Don DeLillo describes this as transitioning into a new world. Ancient philosopher Plato so revered the time for creativity and thinking that he thought artists and philosophers shouldn’t be attached to any form of work because it took them away from contemplating “the good life.”

Writer Henry Miller thoroughly plotted his time spent prepping to work. He scheduled time in cafes, chats with friends and even booked himself solo explorations of whichever city he happened to be visiting. Time to doodle, draw graphs, diagrams and charts were ways Miller relaxed his mind to broaden his perspective and ease back into the work of holing up to write.

We can apply these same principles to the cluster of days at the beginning of the New Year, when colleagues and clients are still transitioning back into the workflow and meetings and schedules are noticeably, but temporarily light.

We must harness that crux of excitement and possibility with the openness of time we are temporarily allowed. Unfettered and unabashedly unproductive thinking fuels your creative work. It provides the big picture and the background noise for your creative process.

So, rather than spending that precious free time poring over upcoming budgets, projects and strategy, clear your calendar for nothing. Nothing except time spent to remember how you create.

01
Jan

Oishii Creative Interviews Vine Sensation Ian Padgham

Posted by / blogposts, Branding & identity, Branding & Identity, Broadcast, Digital, Oishii Creative, Strategy, Uncategorized

At Oishii Creative, we believe design thinking can’t be constrained; it fuels innovation and helps us think big. In our Think Like A Tourist series, we explore life at the intersection of creativity, thinking and technology. We recently asked Vine artist sensation and Twitter animator/producer Ian Padgham about what inspires him, and how he makes six seconds feel so dramatic, engaging and big.

What artists or music inspires you in your work? Why?
Albrecht Dürer, M.C. Escher, Bill Watterson, Bob Ross.

When did you start working on the Vine platform? What attracted you to it?
The day it came out. I liked the ability to produce content immediately and share it just as fast. Nothing saps the creativity and joy out of a project like months of meetings and revisions.

How does Vine compare to other mediums?
While Vine is little more than animated GIFS with sound, there is something truly special about the platform. This is partly due to the community, and partly due to the fact that, at least initially, it was a production toolkit with incredibly limiting parameters. That has since changed, but I think the ethos of DIY ingenuity continues to set the tone.

Which project do you find most inspiring and creative?
Projects that have no precedent and no goal other than creating something delightful and different.

What inspires you as an artist? Where do you find your stories to capture/tell?
I’m not a huge fan of the word inspiration. It feels like it’s saying that something out there is giving us a hint of what is cool, like we need to find a muse that will show us the way. I think stories and ideas just come from letting our minds off their leashes and letting them roll around in the park.

In 2013, observers pointed out that Vine was built on “constraints.” It allows you make edits and stitch them together for a story. You’ve worked out Vine’s constraints and taken shots and motion into a new medium. What does your process look like?
It depends on the Vine. Some Vines I make up as I go along, literally letting the animation flow out frame by frame without forethought.

30
Dec

Audiences Want Stories With Context & Connection

Posted by / blogposts, Kate Canada Obregon, Marketing, Strategy, Uncategorized
Photo courtesy of Flickr Creative Commons, Oracio Alvarado

Photo courtesy of Flickr Creative Commons, Oracio Alvarado

Co-Founder & Director of Strategy and Research Kate Canada recently wrote an article for MediaPost about how brands can authentically provide context and connect with their audiences.

You can read the full post here, but we’ve included an extract:

Today’s audience is craving a real connection, and authentic stories that represent the changing demographics of the American landscape are one of the most powerful ways to establish that connection. Stories tap into the emotions we all share. Stories are universal ways of telling our personal view from the individual and tying it all up with what’s going on in the city, country and globe. Our job is to create stories of possibility and resonance.

I see two related opportunities for brands to meaningfully connect with audiences using story: as content for context and as content for everyday storytelling.

Content as Context

2014 was the year for telling the Big Family story, content as context. The 2014 Coca-Cola America Super Bowl spot and Honeymaid’s This is Wholesome commercial are examples of telepathic compelling campaigns; piquing our emotions without running too much in the way of sentimentality. In these spots, we see the “wide screen format” of storytelling as context. It gives the reader the emotional landscape.

Content for Everyday

The smaller but nonetheless still potent pieces of the story are what I call snap-shorts of everyday life, the smaller bits that make up our big picture. P&G’s Tide with a Problem-Solving Dad doing laundry and French-braiding his daughter’s hair; the Thank You Mom featuring kids and falling and learning with lots of support from mom; Chevy Malibu’s The Car For The Richest Guys On Earth piece or the Cheerios Here’s To Dad where the narrator looks straight into the camera and says, “We make the new rules… this is how to ‘Dad.’”

As advertisers, we are responsible for taking the constellation of social dots of demographics, sentiments and media connectivity and turning them into tactics and actions, shaping the data into meaningful ways of reaching out and engaging with consumers. In so doing, we will be able to, as David Ogilvy suggested, respectfully and empathetically become trusted partners with consumers, smart and savvy social beings who live in the world.

07
Nov

Agency Post Profiles Kate Canada Obregon

Posted by / blogposts, Branding & identity, Innovation, Kate Canada Obregon, Marketing, Strategy

Screen Shot 2014-11-07 at 10.22.30 AM

Our Co-Founder/Director of Strategy & Research Kate Canada Obregon has written extensively about the power of data in helping brands to better understand and connect with their audiences in authentic ways.

Agency Post recently profiled Kate on the marriage of social science and research in Oishii Creative’s work for both design and brand clients.

Here’s an excerpt:

Should creative ideas always be based in research and data? How does this foundation provide brands with a more impactful strategy or campaign?

The best creative emerges from a conversation with qualitative and quantitative data sets. I like to know the facts and the big picture that numbers can readily tell us. With that said, numbers do miss the subtleties of opinions, perceptions, and desires. This is where semiotics, ethnography, or other social science methods are extremely valuable tools. The best campaigns I’ve worked on are those where I’ve been able to dig deep into all sorts of data and turn up something unexpected and new. These campaigns end up being the most timely and talked about beyond a quarterly life cycle or the next ad buy season. I like partnering with clients who want to be relevant and let the research lead them beyond trends and into real meaning and relevancy. Audiences and consumers want this, too. 

Check out the full interview here!

19
Sep

Congratulations, You’re A Creative Strategist! Now What?

Posted by / blogposts, Innovation, Kate Canada Obregon, Strategy

Attribution: Flickr: Tunisia-3433

Attribution: Flickr: Tunisia-3433

My former life in academia and my current one in branding have taught me everyone has the skill set within them to be what I call a creative strategist. I believe strategy is a creative skill, requiring our whole brains; the logic and rational working effortlessly with the non-verbal, passionate and the visual. A creative strategist knows how to use data, ethnography and trends to tell a story for clients. To talk about what’s going on in the world without vague platitudes. (Millennials want authenticity and honesty!) Creative strategy sets into motion a brand study or brand integration that is both granular and deep.

Creative Strategist: Person who uses several types of data and applies to a problem or project.

While we should all be strategists, the fact is our work environments and thinking habits get in our way.

In our work lives we must hit metrics, make deadlines and take back-to-back meetings at the office. Our days are consumed with finding ways for everyone to do more with fewer resources, money, people and time. We spend our waking working hours thinking small. And by that I mean we grow accustomed to solving operational problems rather than the big creative knotty ones. We don’t allow ourselves the time to contemplate a project with depth or rigor what I call, thinking big skills.

And thinking small isn’t necessarily bad.

It’s a necessary part of running a successful creative work environment. But, when thinking small preoccupies us and becomes a fixation, it diminishes the culture, business and eventually, the people around us. People start getting in the way of their own thinking and creative capabilities; they look to what others have done before them or try formulas. People begin to believe it simply takes too much energy and time to think big for clients. The work culture and individual habits form a dysfunctional quality, where changing demographics, consumer tastes and technological disruption become a blur of problems without solutions.

What is the relationship between strategy and creativity?

  • Some would say they have little in common. But I think they are more interconnected than many assume. Strategy involves combinatory thinking. Combinatory thinking looks to data, but to other sources disciplines and trends. You’ve got to read up, mix and match, and spend time listening, reading, doing and applying to creative work.
  • Creative Strategy uses a visual thinking toolkit. Visual thinking combines our imagination and drawing or visual techniques. A toolkit has exercises to stimulate ideas and take you out of your ordinary brain strengths. We tweeted about one such exercise: Sit in your chair and imagine the buildings behind you. What are people doing there? Go to the building behind the first building. What are people doing there? Write down notes and draw pictures.
  • The best strategy comes from operationalizing creativity into the office.  Tag on 15-minute work sessions after other less creative meetings. Research shows creative work sessions after “boring” meetings can spur divergent thinking, the fuel for creative work.
  • Strategists daydream. When tackling a creative problem, and after you’ve met with other people to collaborate, give yourself time to process the information. Creativity flows from the unconscious and once you’ve stuffed your brain with the food of data, trends, information, books and thinkers, let your unconscious have its way with the problem.
  • Creative Strategists have disciplined individual habits. As much as I’ve talked about unleashing your talent, the best work comes from a disciplined set of work habits. Work at the same time every day, produce visuals or writing with set goals, and fuel your imagination with quality books and movies.

How do you think big? I’d like to hear how these tips work for you!

— Kate Canada Obregon

 

05
Sep

Think Like A Tourist: Do You See or Notice?

Posted by / blogposts, Innovation, Kate Canada Obregon, Strategy
Photo by opensource.com https://www.flickr.com/photos/opensourceway/4639590640/

Photo by opensource.com
https://www.flickr.com/photos/opensourceway/4639590640/

This summer, we’ve been traveling on our “design pilgrimage” as we call it.

I brought several books on the trip with me to give structure to my thoughts and writing. One was Experiences in Visual Thinking by Robert H. McKim, the classic how-to manual for anyone who wants to sharpen his or her creative visual thinking skills.

These are the methods of approaching any problem or situation using subconscious and conscious types of thinking. Visual thinking is a multifaceted skill and approach to any problem we have to solve on any given day.

We’re all born with the ability to harness our imagination, and we think most of our waking lives, but as McKim sees it, schooling, habits, thinking patterns and work life get in the way. We think broadly and unproductively. We believe the way we think about one situation applies to most other problems or assignments.

When I was a university teaching assistant, we new teachers had several sessions of training to prepare us for working with students and the various ways people think and learn. Most academics are logical and linear thinkers, but that’s merely a slice of the learning personalities in the world.

In one particularly useful session, the trainer was a professor and researcher who used neuroscience in his teaching methods. He said that all of one’s thinking life could be reduced to patterns we used in the grocery store (before Amazon, obviously!). The way we thought and acted on our thoughts in the store was the organizational patterns or thinking blueprint we probably applied to everything else in our lives, including university assignments. Some people are spiral thinkers, he said, they go in the middle and work their way out, with or without a list. Others work from the sides going up and down the aisles.

He gave us this information as a way to help us teach and empathize with students. Everyone uses patterns in their thinking and we apply them to most aspects of our lives. Raising our awareness about the types of thinking, he wanted us to understand that just because someone doesn’t take what we think to be logical notes it doesn’t mean they’re not absorbing and using the lecture content meaningfully.

We approach our design problems in similar ways to our approach to the grocery store and McKim’s tool kit remains valuable for all of us visual solutions people.

The pivot for thinking takes place as we look at our world. Using McKim here, seeing is what most people do; perceiving is what most successful visual thinkers do.

What’s the difference between perceiving and seeing?

Seeing

Seeing is looking at the world and our surroundings as is. We use and apply thinking blueprint and go about our day solving problems or creating solutions. We look at an assignment or problem. We research what others say about it and come up with solutions. It’s practical, efficient and reliable. This is often called deductive thinking. It means you apply general observations about the world to particular problems.

But, seeing as a thinking tools is rarely innovative.

Perceiving

Perceiving, on the other hand, is active with multiple steps and involves all of what McKim calls “operations” in our brains. Here are some key facts about the process of perception:

  • Active and ‘down below.’ Let’s say you are given a creative brief with an assignment. Perceiving would involve looking at the problem, researching and talking to others. Perceiving problem solving means sitting with the assignment and walking away, shifting the process to ‘down below’ into the unconscious layers of brain activity, anfr letting the mind work through the assignment for some time without using the conscious mind.
  • Integrates past ideas. Perceiving blends the past with the new assignment. Let’s say your assignment involves coming up with new ways to drive interest in a company’s new product, say men’s socks. Because you’ve worked on many, many projects with the assignment of driving awareness, you know the tried-and-true steps. But wait, you’ve also seen stellar and creative work done in financial services lately that raised awareness about products, too. While not the same product, they had similar market problems and they tried x, y or z. Integrative thinking brings in other experiments to your problem and sees what works.
  • Connects dissimilar topics. Perceiving is making mental leaps and combining with other areas. Let’s say you have a passion for travel and you read lots about the best surfing in world, which you know is in far-flung places like Taghazout, Morocco, Bundaran, Ireland or Tofino, British Columbia. You know this topic, and you’ve stuffed lots of details in your brain over the years.This “stuff” comes in handy when you are thinking about travel and surf and your sock assignment. You’ve looked at the sales figures, the average consumer and you’ve got a stack in your drawer at home and the office. You realize that connecting the socks that fold easily can be found in the dark easily and are made of breathing micro-fibers with travel and these often unheard-of places could breathe new market life for the socks, and make the client very happy.

That’s perceiving — seeing the world in a new way. Utilizing your brain’s functions and harnessing your creative powers.

So what’s your take on the world around you? Do you see or perceive?

— Kate Canada Obregon

01
Aug

It’s Summer: Daydream!

Posted by / blogposts, Innovation, Strategy

DaydreamSummer months are ideal occasions for creative ideation. As work colleagues go on holiday, and frenzied schedules relax, there are more chances for what I call unstructured creative work — ideation time without overly planned, organized and managed schedules. It’s the time to daydream, wander and to get bored. Yes, that’s right, get bored for a creative purpose.

Creativity — whether in the science, design or agency worlds — demands freedom to play and wander, and our over-scheduled and hectic daily routines don’t leave room for deep, creative work. What we know of as “aha” moments happen because you’ve just connected lots of seemingly unrelated dots that have been steeping in your unconscious over time. Think of it this way: Suddenly, the science exhibit you’re viewing brings to mind the Transformers movie you just saw and that blends with a song you heard a few weeks ago at a party. And, “aha,” seemingly out of nowhere, you came up with the perfect idea for tomorrow morning’s data visualization presentation.

That’s creativity. Taking seemingly unrelated things and combining them together to make something new. The creative process is a complex orchestration and neuroscientists are only beginning to map out the relationship between creativity and the unconscious. We do know that for the most creative and productive minds, incubation takes time and involves several steps and processes.

In a recent article in the Atlantic, researcher Nancy Andreasen studied the most “prolific” writers to see if she could see patterns and processes in highly productive minds. Andreasen found that the most productive creatives ideate, prepare and incubate. In other words, they work, ponder and engage their curiosity and produce. They’ve got room to roam and they use it cleverly.

But, as we understand from experience, the unconscious process and its strengths don’t always fit into standardized work schedules, and, in fact, many people and companies hold negative opinions, judgments and associations with daydreaming, the vital element in the creative incubation process. Sometimes, people are judged as unproductive or lazy when they don’t seem to be hitting a mark; when they aren’t relentlessly “producing” heaps of “things.”

That’s because we live in a culture that defines creativity by metrics and outputs. Fortunately, this notion is changing as pioneers of the unconscious, like neuroscientist Scott Barry Kaufman, are studying the activities of the brain where creativity emerges, and in the process, are challenging conventional notions about daydreaming and slackers who want to take a nap after lunch.

But even as science helps to evolve our understanding and relationship with our generative powers of innovation, convergent thinking and originality is elusive. In the abstract, we love it, admire it and try to fit it into schedules. But in the practical sense, sometimes we just have to give ourselves a little flexibility to go off schedule and zone out with our thoughts for a while. So, take advantage of the long warm days and empty quiet offices, and give yourself some space to ruminate.

It’s summer. Go daydream!

18
Jul

Vacation/Vocation: 5 Tips to Bring Back from Your Summer Break

Posted by / blogposts, Innovation, Strategy
Image courtesy of bookhangoversbb.blogspot.com

Image courtesy of bookhangoversbb.blogspot.com

Summer is in full swing, and that’s got us thinking about beaches and barbecues and made us realize how differently we approach our time off than we do our daily work lives. And maybe we shouldn’t. Whether you’ve already enjoyed a nice long break, are planning a two-week getaway or just a weekend staycation, there are plenty of ways we approach our time off that would be beneficial to bring back to the office. Here’s a look at five ways you can bring your vacation mindset back to the workplace and make it work for you.

1. Digital Detox

According to a recent research project by IAB Real View, 52% of people say they prefer to check their smartphones during downtime rather than be left alone with their thoughts. This figure might sound low for those of us accustomed to reaching for our phones every time we break away from our laptops, but think about the last time you went on vacation. You probably didn’t spend the entire time with your face buried in Facebook. Studies have shown that high social media usage, especially time spent on Facebook, is linked with lower life satisfaction and productivity loss. Need an extra hand weaning yourself off the “Likes”? Sites like 99 Days of Freedom offer a little extra encouragement and structure for those looking to keep their selfies to themselves.

2. Reconnect with Colleagues

Vacation dinners call to mind long, conversation-fueled feasts over good bottles of wine with family and friends. Why not bring that mindset back to the boardroom? No, we’re not saying get tipsy with your CFO, but why not catch up with one of your colleagues over coffee or take your mentor out to a good meal? Researchers recently discovered that our closest living relative, the chimpanzee, actually gets a boost of the “love hormone” oxytocin when they share a meal. Plus, getting out of the office environment, and, if you’re following step 1, leaving your phone in your pocket or purse, allows you to give the other person your undivided attention, helping to force or strengthen important workplace bonds.

3. Seek Out Advice

We’ve looked at the benefits of approaching your own city as an outsider in our Think Like a Tourist series, but going on vacation is a chance to see it in action. When we’re visiting another city, we tend to take recommendations and ask the advice of others; in fact, we will seek it out. Even if we’ve been to a place before, we want a local’s perspective. So, why not do this in your daily life as well? Ask your art director where she’s getting her latest inspiration, or check in with your business development rep to get his insight on a new client. Getting out of your comfort zone can help you see the world, and maybe even do your job, through a new, exciting lens.

4. Recharge Your Mind, Body and Soul

Whether it’s booking a massage or sitting by the beach to read a good book, when we’re on vacation, we always seem to take time for ourselves, doing mood-boosting and stress-relieving activities. We’ve previously talked about how mindful thinking and meditation can give you a cognitive workout and make you a better multi-tasker, but even just taking a 15-minute break to walk outside and get some sunshine can help you better focus on work.

5. The Endless Vacation Day

Doesn’t it seem like we often do more in one day on a vacation than in a week back home? If you’re in another city or country and don’t know when (or if) you’ll be returning, suddenly even the most notorious procrastinators and worst planners are able to prioritize what they really want to see and do to make the day count. Part of this is because negative feelings or perceptions of situations can wipe out our self-control and ability to think and plan clearly. By focusing on things that are important to us, we’re better able to tackle that task, thus boosting our mood to start the next. So, next time you’re feeling like you can’t get it all done, imagine your vacation self and pick the one, two or three most important tasks for you to do today and focus on those.

Just as there are endless ways to spend your vacation, there are endless ways to bring what you’ve learned back home with you. What are your favorite ways to keep your vacation mindset for the rest of the year?

 

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