Category: Innovation

05
Jul

PromaxBDA: The Conference 2013 Recap In Photos

PromaxBDA Elite Member Party, co-sponsored by Oishii

PromaxBDA Elite Party
L – R: Our fabulous rep, Astra Dorf of Astra Reps!, Sterling Hawkins (Oishii Consumer Experience Specialist & Business Development) & Ish Obregon (Oishii President/ Creative Director)

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Photo courtesy of PromaxBDA
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Photo courtesy of PromaxBDA
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Photo courtesy of PromaxBDA
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Photo courtesy of PromaxBDA

When Drinks, Hijinks and Photos Mix…
The Oishii-branded photo booth at the Elite Member Party, courtesy of technology partner SOOH Media

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Photo courtesy of PromaxBDA

The results!

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The Kid In The Wild

The Oishii Kid leaves his mark around the PromaxBDA Conference, including the opening night party at the Science Center with the Endeavour Space Shuttle, a decadent dinner at Wolfgang Puck at LA Live and a view of Staples Center.

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The Kid_Wolfgang Puck
The Kid_Staples Center

The Conference

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Photo courtesy of PromaxBDA

Keynote with Larry Flynt, interviewed by Cindy Gallop
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Photo courtesy of PromaxBDA

Creative Keynote by Gary Baseman
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Photo courtesy of PromaxBDA

“State of Design” Talk by STASH’s Stephen Price
PromaxBDA State of Design
Some of the most mind-blowing design & animation work from around the world… makes us inspired to get our hands dirty!

“Beauty Is Embarrassing” Documentary
Wayne White & Ish Obregon
This irreverent documentary, directed by Neil Berkeley, takes us into the brilliant and prolific mind of one of America’s greatest artists / puppeteers / illustrators – not to mention a truly kind and friendly spirit — Wayne White. Here posing with Oishii’s Ish Obregon!

The Awards Show
Hosted by the ever-funny Jay Mohr
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Photo courtesy of PromaxBDA

Mark Hamill accepting the Don LaFontaine Legacy Award recognizing his work as a voice actor.
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Photo courtesy of PromaxBDA

21
Jun

Part 1: Crowdfunding Basics

Crowdfunding
Crowd funding or crowdfunding is a term we’ve been hearing a lot lately, especially as it relates to funding new business startups or supporting causes that matter to you. It describes the collective effort of individuals who network and pool their money, usually online, to back efforts initiated by other people or organizations. Essentially, crowdfunding connects “crowds” directly to those who need funds.

So, what are the pros & cons of using crowdfunding? Oishii weighs in:

Pros:
• A low barrier of entry for both entrepreneurs and investors alike.
• A shift to smarter and more creative ideas gaining access to capital; it’s not just the rich getting richer or “who you know”
• More, better ideas are coming to market.

Cons:
• Fraudulent and potentially crazy ideas could be funded
• Investors don’t always have access to proper due diligence to properly understand all the risks associated with the investment
• Entrepreneurs have less skin in the game and investors have little retribution

07
Jun

The F Word: Live It!

Every day, making mistakes on a project, at a meeting or even in your business is critical for future success. If you’re not making mistakes, you’re probably not taking risks, stretching your limits and pushing yourself or your business beyond what you think is possible. Making mistakes takes you closer to success. In Silicon Valley, this is called calculated risk-taking and it radically disrupts the power of “failure” and makes it into an opportunity for learning.

According to NYT writer Sariska Bansal, many investors look at failure as a positive when making decisions. “If you’re not failing… you’re not considered to be innovative enough…” We agree. So fail “out loud” and fail “forward!”

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