Oishii’s Kate Canada Obregon was recently asked to talk about diversity for The Drum News. As you might expect from Oishii, she challenged peers to break creative conceptual bubbles, the safe zones for creating content for audiences. Audiences are tired of safe and simple recycled creative. Whether a creative advertising campaign or brand visual refresh, audiences want new ways of seeing their world. Telling good stories means stepping into the many shades, values and geographies and telling our collective history. We’re not talking art or design that speaks from on high, tucked away in a museum. A successful promo can act as a window into the ways we are bound together under a community, country, politics and culture while giving an unexpected burst of inspiration. Audiences will continue to ignore commercial creative work unless it can satisfy. inspire and sustain. Here’s to crafting the art between story and design, telling poignant and diverse stories for us all.