06
Nov

AFI DigiFest at Mann Chinese Theater

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We were proud to donate our time to help the AFI Digital Content Lab and the Leonardo DiCaprio Foundation showcase their recent online strategy for engaging youth in a series of relevant environmental action challenges. For nearly twelve years, the AFI Digital Content Lab has been the premier R&D incubator for new forms of digital entertainment and cross-platform engagement opportunities. We worked with other volunteer mentors on the project including, Irmelin DiCaprio (CEO & Founder of the Leonardo DiCaprio Foundation), David Gale (EVP New Media at MTV), Matt Wolf (founder of Double20, a gaming company) and Philippe Cousteau (Co-Founder Earth Echo) to name a few. The strategy developed uses the power of distributed content across the many platforms that are now available (Twitter, Facebook, Ning, etc) via multiple partner organizations.

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