What’s your New Year resolution? Statistically, most of the 45% of Americans who make New Year’s resolutions center their goals around health and fitness, with “being happier” or “enjoying life to the fullest” sitting in the top 10. But by the end of this month, one in three people will already have given up on their freshly declared goals, and overall, only 8% of us will realize them at all.
It makes sense; it’s already difficult to make time for exercise and healthy eating — and setting a goal to “be happier” seems so intangible, it’s downright daunting. But what if, aside from taking some long walks and trading candy for trailmix, there was something else we could do that would make us feel better, and even healthier, all while helping others? Turns out, being charitable, with your time, money or talents, can make us report higher levels of happiness, lower our blood pressure and even help us live longer! The key, studies have found, is to be involved in a cause that’s important to you personally. The stronger the connection, the more likely you are to follow through on your intention and reap the benefits from it.
We’re strong proponents of this as individuals, and as a company. At Oishii, we believe public art, design and experiential filmmaking have the power to incite meaningful conversation, and even challenge how we create and collaborate.
Last year, we were involved in two projects that were near to our hearts, and we directly saw how these types of opportunities to get outside our traditional commercial space and do work for a greater good influenced us creatively and mindfully. First, our project for Los Angeles’ GRYD Foundation (Gang Reduction & Youth Development) gave us an opportunity to interact with a program that’s influencing the actual future of our city through its youth. Then, in the spring, we looked on our past, as we were honored to produce the main titles and in-film graphics for the documentary short “Auschwitz,” directed by James Moll and produced by Steven Spielberg, which chronicled the history of the infamous Nazi death camp.
Both projects gave us a sense of connection to the wonderful people we worked with at the GRYD Foundation and with the team behind such a powerful project as “Auschwitz,” but also to our creative community as a whole. And our resolution for 2016 is to do this again. Since two of the biggest influences on us keeping resolutions are incorporating them into our everyday processes and inviting others to join in with their goals, we encourage you all to give in whatever way you can, be it your time, talent or resources, to a cause you believe in. You might say it’s our newest creative philosophy.