THE BLOG

17
Jun

The State of the Industry Remix

Can you see your humans in the clutter of brand work? Photo courtesy of Thomas Brault via unplashed.com

Can you see your humans in the clutter of brand work? Photo courtesy of Thomas Brault via unplashed.com 

While waiting for the venerable Lee Hunt and his annual New Best Practices talk at PromaxBDA, a quote came to mind:

“Branding is the manifestation of the human condition.” –– Wolff Olins

How can a vague psychological term relate to the future of television, let alone programming, bumpers, IDs and promos? But we see a connection between this concept about the human condition and Mr. Hunt’s strategy-oriented observations and analysis of our industry.

The truth is, industry best practices and the state of design spool out from the invisible thread of us humans. It always starts with a curiosity and drive to aggregate and distill information into something usable.

People want to be more than facial hair. Photo courtesy of Ryan McGuire via gratisphotography.com

People want to be more than facial hair. Photo courtesy of Ryan McGuire via gratisphotography.com

The future of television depends on how well we understand all that is knowable about us humans, particularly the ways science, technology, education, social science and demography tell the story of us.

Do you know how to untangle the thread?


Warning: A non-numeric value encountered in /nfs/c05/h05/mnt/16967/domains/oishiicreative.com/html/wp-content/plugins/ultimate-social-media-icons/libs/controllers/sfsi_frontpopUp.php on line 63