THE BLOG

24
Apr

Oishii Creative Welcomes EP Danixa Diaz

Danixa Diaz at the Oishii Los Angeles offices.

Danixa Diaz at the Oishii Los Angeles offices.

Oishii Creative Welcomes Danixa Diaz as Executive Producer

Los Angeles, CA – (April 23, 2015) – Oishii Creative is excited to welcome Danixa Diaz as Executive Producer. She joins the company with two decades of creative, production and design industry experience. In 2012, Diaz founded representation firm “iartists” after spending seven years leading business development at Imaginary Forces. The addition of Diaz represents the next growth phase for Oishii, which has proliferated from a traditional design studio to a multidisciplinary full-service creative solutions studio since it launched in 2002.

“The natural ebb and flow of our industry requires us to constantly adapt,” remarks Ish Obregon, president & chief creative officer, Oishii. “Having known Danixa and her admirable work for many years, I know her blend of energy, vision and direction will compliment Oishii well. She brings invaluable experience and understanding to our team. It’s built on her appreciation of great art and design – and a keen sense of what’s happening in our industry now and what’s on the horizon.”

Likewise, Diaz has long been familiar with Oishii’s award-winning pedigree. She got to know the team better after experiencing their “visually arresting” multi-platform branding package for last summer’s PromaxBDA Conference — an organization for which she served on the board while fostering many professional connections through the years. Pointing to recent branding projects for television networks The Hub and E!, she is eager to parlay Oishii’s talent and capabilities for even more visibility and future success.

“Oishii offers clients a truly collaborative partnership,” adds Diaz. “That comes with not only exceptional creative, but also depth of knowledge and experience in brand strategy. Their long list of repeat clients, like the NFL Network, are a testament to their success in design, but also their ability to merge the disciplines of branding, design and business strategy. As more and more people recognize Oishii as a go-to name for the kind of big-thinking, top-notch creative that elevates brands, my goal is to keep getting that message out.”

From executive producing to business development, Diaz’s deep industry experience spans commercials, broadcast, feature film, gaming and experience design. Her career began in Miami in the mid-90s and took off in Los Angeles when she became Executive Producer at Three Ring Circus. She fondly remembers this period as the birth of today’s mixed-media companies, as they were combining creative solutions from motion graphics to live action – all across new media platforms.

“I simply fell in love with the design and production geniuses who were reshaping our industry back then, many of whom are still leading it today,” says Diaz.

Continuing to align her career with industry pioneers, Diaz went on to lead business development for Imaginary Forces. During her seven-year tenure with the award-winning creative studio, she remembers taking the first call with “Mad Men” Creator Matthew Weiner, who was looking to commission the show’s now legendary, Emmy-honored title design. Diaz would eventually sit on the Emmy Title Design Executive Committee.

Other highlights from Diaz’s diverse and accomplished career include an American Express campaign via Ogilvy, which introduced her to Joan Gratz – one of her biggest influences. The Oscar-winning artist would go on to participate in an all-women creative panel that Diaz organized for the annual PromaxBDA Conference.

In 2012, Diaz spread her wings and launched iartists, which focused on business development for mixed-media clients, including longtime colleague and design luminary Kyle Cooper, (founder of Prologue and co-founder of Imaginary Forces). Following three successful years at the helm of her own company, Diaz found herself eager to return to the stimulation of a collaborative creative environment and fully embed herself within a collective.

“I wanted to go back to my roots and work with a team that had excellent strategy, branding and creative talent, which is what I’ve been invited to be a part of with Oishii,” she concludes. “Between all of our creative goals and mutual perspectives on the industry and its future, Oishii was the obvious partner for my new journey.”

About Oishii Creative:
Oishii Creative is a full-service creative solutions studio. From ideation and strategy to design and production, we distinguish our clients through the relentless pursuit of the next BIG idea. While no ambition is too big or too small, it all boils down to the RIGHT idea for your brand. Our award-winning team is ready to dream with you and create with you.

http://oishiicreative.com

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17
Apr

From The Oishii Ideation Lab: Is Your Creative Passion Killing Your Team?

Harness the Power of Creativity with a Dash of Kindness

photo courtesy of magdeleine.com

photo courtesy of magdeleine.com

Mark Twain once said, “Kindness is the language which the deaf can hear and the blind can see.” Replace the word “kindness” with “creativity,” and it’s easy to see that these unique forms of expression are remarkably homologous to the human experience.

No wonder kindness plays such an important role in the creative field –- from the collaborative environments in which we work to the paths we choose to find the next big idea.

Look at the captivating process of brainstorming, for instance. We tend to approach it through an overly optimistic and empowering lens. It make us feel like innovators in action – unleashing the power of our brains, attacking the problem while developing something new.

You could say that brainstorming is an art in and of itself. After all, you’re setting the stage for success while managing collateral damage that we humans are seemingly wired to instill in one another. It’s a high stakes environment: team members, peers, and bosses who are watching, listening and evaluating our ideas.

At the same time, like any human activity, we’re both at our best and worst when idea-generating. This usually means reality blends with our own fictive understanding of ourselves: what we think we are capable of in a whiteboard session. As Friedrich Nietzsche so exquisitely described us humans, “In conversation we are sometimes confused by the tone of our own voice, and mislead to make assertions that do not at all correspond to our opinions.”

At some point, kindness has to find its way into the process.

On a practical level, Alex Osborne, founder of the modern brainstorm work session, believed that idea-generation required rules to ensure people participated and felt a part of the group. Why? Because empathy and kindness are gateway traits to working well together. It’s a theory that’s well-documented by neuroscientists today. Kindness fosters an open, collaborative and alert mind, allowing us to think at a high level. It let’s us go beyond petty differences and transcend resentment and everyday slights.

Playing Nice with Nanci Besser

photo courtesy of IMCreator.com

photo courtesy of IMCreator.com

Convergence is tricky. Working towards a common goal, creating a prototype, a beta project or campaign means people must work together. But convergence is tricky.

As emotions, feelings and temperaments merge – and, even, collide – neuroscience shows us the value of empathy to offset it. We’ve asked author and teacher Nanci Besser to shed some light on this through the value of emotional intelligence in the brainstorming session:

A common misconception is that kindness equates with being “nice” and granting another his or her “way.” Looking within the parameters of emotional intelligence and mindfulness, it may be ascertained that kindness involves solving problems and fulfilling needs by creating space for an outcome that is bigger than any individual ego.

Being kind is meeting someone where he or she is at, in terms of his or her state of mind. The ability to expand your perceptions to include the ideas of another requires an empathic approach. To many, the notion of conflict tends to convey a negative connotation.

However, conflict in and of itself is a neutral state. It is only our interpretations that assign a negative or positive attribute to its existence. Passivity is not the gateway to promote innovation and creativity. Only through sifting through seemingly conflicting perspectives with kindness do we answer the greatest of creative enigmas.

It is possible to garner support for your point of view without negating someone else’s dreams. In an ideal collaborative environment, there are no inherently “wrong” ideas in a brainstorming session. Some conceptions are a better fit than others and, like cream, they will rise to the top without external manipulation.

Regardless of the industry or group demographics, if everyone embraces the process of conflict, rather than attempt to usurp the outcome to favor his or her position, the possibility for genuine synergy exists. Through employing constructive empathic communications motivated by an intention of kindness, the sum might be bigger than its individual parts. In other words, 1+1 could equal 3.

Author, Speaker, Teacher
“Go Kindly (TM)”
E: nancibesser@gmail.com
Visit http://www.nancibesser.com
Connect http://www.linkedin.com/in/nancibesser/
Twitter: @nancibesser


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